My background includes digital planning for PPC, Direct response, Programmatic, and digital brand management. I have a proven track record demonstrating the ability to build and optimize digital marketing campaigns, design relevant and effective frameworks that deliver business results in display, Rich media, Video, Mobile ,paid search, SEO, social media.
Additional areas of expertise include:
• Programmatic Campaign Planning
• Revenue Forecasting
• Audience segmentation
• Paid Search Strategy
• Ad server capabilities
• Ad operations through DFP/Xaxis
• Digital Analytics: Omniture , Google Analytics certified
• DSP/RTB/DMP Experience
• Programmatic Audience Buying in disp