Function as both a leader and doer, providing position leadership and insights, supporting corporate strategic objectives, as well as being a hands-on member of the executive team
Develop, implement and manage web advertising and social media channels to drive specific marketing and sales objectives
Develop online campaigns with media, SEM/SEO, and Interactive agencies/vendors
Measure and report on effectiveness of marketing programs and campaigns, with the purpose of improving resource allocation, efficiency and revenue generation. Work closely with online agencies to measure the performance of marketing campaigns and programs.
Ensure lead management process is maintained between c...
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