I endeavour to interpret complex marketing/commercial challenges and make them easier for brands to tackle for the benefit of customers, consumers and internal stakeholders.
A digital strategist, management consultant and business leader, I have a specific interest in:
innovation and proposition development; digital transformation; marketing channel performance; organisational change management; digital business and capability building.
I have been fortunate to work with some inspiring brands over the last 20 years in the UK, Europe, North America and Africa, including: BUPA, Microsoft, Xerox, Hewlett Packard, HSBC, Virgin, Guinness, Budweiser, SAP, Unilever, Peugeot, Berghaus, Nationa...
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