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Building a Retail Brand

THIRD EYESIGHT

India Retail Summit
Mumbai, 24 November 2005
Where Did They Come From?


BVLGARI





Business launched in 1963, first Zara store in 1975

Starbucks




ZARA

ZARA




Founder Sotirios Voulgaris opened his first store in 1884
Boulgaris > Bulgari > BVLGARI

First store in 1971

Hennes & Mauritz (H&M)


Business launched in 1947

Building a Retail Brand
Where Did They Come From?


Raymond




Bombay Dyeing




Launched in 1925

Wadia family, originally master shipbuilders, launch a textile
manufacturing company, The Bombay Dyeing & Weaving Mills
in 1879

Dabur


Doctor Burman (Daktar Burman) launched his pharmacy in
1884

Building a Retail Brand
Growth of a Brand - The 3 Cs


Context



History



Consistency



Experience



Constancy



Trust

Building a Retail Brand
The Flywheel Effect


flywheel, heavy metal wheel attached to a drive
shaft, having most of its weight concentrated at
the circumference. Such a wheel resists
changes in speed and steadies the rotation of
the shaft where a power source such as a piston
engine exerts an uneven torque on the shaft or
where the load is intermittent, as in piston pumps
or punches. By slowly increasing the speed of a
flywheel a small motor can store up energy that,
if released in a short time, enables the motor to
perform a function for which it is ordinarily
too small.
Building a Retail Brand
Highlights to Remember


60-70% of brand launches fail



Brand  Name  Logo  Company



Brands are built by more things than we
can imagine
Conscious building blocks
 Unconscious  everything sells
 External Factors


Building a Retail Brand
Brand Steward(s)
=
Servant Leaders
Thank You
Devangshu Dutta, Chief Executive, THIRD EYESIGHT

+91 (124) 4293478

http://thirdeyesight.in/blog

http://facebook.com/thirdeyesight

Building a Retail Brand

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Building a Retail Brand - presentation at the India Retail Summit 2005

  • 1. Building a Retail Brand THIRD EYESIGHT India Retail Summit Mumbai, 24 November 2005
  • 2. Where Did They Come From? BVLGARI Business launched in 1963, first Zara store in 1975 Starbucks ZARA ZARA Founder Sotirios Voulgaris opened his first store in 1884 Boulgaris > Bulgari > BVLGARI First store in 1971 Hennes & Mauritz (H&M) Business launched in 1947 Building a Retail Brand
  • 3. Where Did They Come From? Raymond Bombay Dyeing Launched in 1925 Wadia family, originally master shipbuilders, launch a textile manufacturing company, The Bombay Dyeing & Weaving Mills in 1879 Dabur Doctor Burman (Daktar Burman) launched his pharmacy in 1884 Building a Retail Brand
  • 4. Growth of a Brand - The 3 Cs Context History Consistency Experience Constancy Trust Building a Retail Brand
  • 5. The Flywheel Effect flywheel, heavy metal wheel attached to a drive shaft, having most of its weight concentrated at the circumference. Such a wheel resists changes in speed and steadies the rotation of the shaft where a power source such as a piston engine exerts an uneven torque on the shaft or where the load is intermittent, as in piston pumps or punches. By slowly increasing the speed of a flywheel a small motor can store up energy that, if released in a short time, enables the motor to perform a function for which it is ordinarily too small. Building a Retail Brand
  • 6. Highlights to Remember 60-70% of brand launches fail Brand Name Logo Company Brands are built by more things than we can imagine Conscious building blocks Unconscious everything sells External Factors Building a Retail Brand
  • 8. Thank You Devangshu Dutta, Chief Executive, THIRD EYESIGHT +91 (124) 4293478 http://thirdeyesight.in/blog http://facebook.com/thirdeyesight Building a Retail Brand