Working as an Associate Consultant with ZS Associates for the top US pharmaceutical clients with assignments involving:
- Sales force effectiveness
- Designing promotion strategies
- Customer segmentation
- Launch positioning
- Market Research
- Reporting / Dashboard Design
Past experience includes extensive market analysis with respect to different therapeutic areas like Diabetes, Virology and Oncology with involvement on key projects focusing on development of tools meant for proactive analytics and designing of KPIs for launch products in the market.