April is one of those rare leaders that leverages her 15+ years experience in marketing execution, analysis, and optimization to bridge the gaps between strategy, technology, and customer experience. She has significant expertise in strategic marketing, and has been evangelizing using data to drive strategy since her career started in 1997. Her track record includes highlights like transforming analytics culture at TIAA-CREF, serving on the Board of Directors for the Web Analytics Association, and teaching classes at SMU for their Cox School MBA program.
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