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design design thinking ux diego lavecchia user experience workshop user research conferences parco dei nebrodi ui wine wiad information architecture architecture palermo ia prototyping strategic design territorio tusa in the wood visual communication graphic design university sicily wayfinding sistema conference daniele quercia doug dietz empathy creative confidence hcd gdg dev fest human centered design google talk speech ricerca research designer fabio nucatolo lego wmf web marketing festival web marketing segmentation marketing interaction personas vino information brainstorming codesign italy