A Guide to Mastering Twitter Marketing
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This document provides guidance on using Twitter for marketing purposes. It discusses what Twitter is, its advantages for businesses, and best practices for using it effectively. The key steps outlined include completing a profile, finding people to follow in your industry, regularly posting engaging content at optimal times, building relationships, and monitoring how your content and competitors perform. The overall aim is to expand your network and drive traffic through sharing valuable information on Twitter.
A Guide to Mastering Twitter Marketing
- 1. A 油Guide 油to 油Mastering 油 油 Twi2er 油Marke4ng 油 The 油Digital 油Marke4ng 油Success 油Series: 油 油 Unit 油2: 油Mastering 油Twi2er 油Marke4ng 油 By: 油Robin 油Colner 油 Founder 油& 油CEO 油
- 2. What 油is 油Twi2er? 油 ≒ Twi2er 油is 油an 油informa4on 油network 油(media 油 outlet) 油made 油up 油of 油140-足character 油messages 油 called 油Tweets. 油It's 油an 油easy 油way 油to 油discover 油 the 油latest 油news 油related 油to 油subjects 油you 油care 油 about. 油 ≒ 300+ 油million 油members 油 油140 油million 油ac4ve 油 users 油340 油million 油tweets 油per 油day 油 油launched 油 in 油2006 油
- 3. New 油Twi2er 油Design 油 油Forma2ed 油 for 油Mobile 油Devices 油
- 4. Anatomy 油of 油a 油Tweet 油 1. Hashtag 油 油Organize 油conversa/on 油around 油a 油topic 油 2. Men4on 油 油Best 油way 油to 油give 油and 油get 油recogni/on 油 3. Reply 油 油Limits 油tweet 油to 油your 油followers 油 油 4. Retweet 油 油Dont 油use 油RT 油Bu?on, 油Type 油RT 油or 油via 油@Twi?er 油Handle 油or 油 油 5. Links 油 油Link 油shorteners 油19 油characters 油
- 5. Why 油Use 油Twi2er? 油 ≒ Expand 油professional 油rela4onships 油 油Network 油 ≒ Build 油community 油 油Meet 油new 油people 油 ≒ Reach 油industry 油leaders 油 油Be2er 油than 油email 油 ≒ Demonstrate 油and 油exhibit 油thought 油leadership 油and 油exper4se 油 油 Boost 油your 油reputa4on 油 ≒ Drive 油tra鍖c 油to 油blogs 油and 油websites 油 油Generate 油leads 油and 油 referrals 油 ≒ Monitor 油industry 油and 油Company 油 油Provide 油real 油4me 油customer 油 service 油 ≒ Iden4fy 油prospects 油and 油promote 油brand 油 油 ≒ In鍖uence 油the 油In鍖uencers 油 ≒ Eavesdrop 油on 油compe4tors 油 油O鍖er 油be2er 油solu4ons 油
- 6. More 油Twi2er 油Advantages 油 ≒ Provide 油more 油immediate 油customer 油service 油 ≒ Promote 油events, 油products, 油seminars, 油blog 油posts, 油 whitepapers 油 ≒ Organize 油Tweetups 油and 油Twi2er 油Par4es 油 ≒ Stay 油on 油top 油of 油trends, 油news 油and 油industry 油insights 油 ≒ Find 油local 油events 油 ≒ Get 油recommenda4ons 油 ≒ Follow 油Your 油Passion 油 油Dont 油need 油permission 油to 油 follow 油anyone 油or 油reciprocate 油 ≒ Find 油a 油job 油 ≒ Research 油 油Lurk, 油Listen, 油Learn 油
- 7. Gegng 油Started 油 ≒ Complete 油a 油Pro鍖le 油Bio, 油160 油char. 油Upload 油a 油picture 油or 油logo 油and 油a 油 custom 油background 油 油Keywords 油are 油cri4cal 油 油link 油to 油website 油or 油 blog 油or 油Facebook 油page 油 ≒ Discover 油Followers 油 油search 油interests, 油industry 油colleagues 油and 油 in鍖uencers, 油businesses 油and 油organiza4ons 油in 油your 油geographic 油area, 油 bloggers, 油people 油others 油follow, 油online 油news 油sources, 油journalists, 油 celebri4es, 油chari4es 油 ≒ Review 油Segngs 油 油get 油email 油no4鍖ca4on 油alerts 油as 油to 油new 油followers, 油 retweets, 油@men4ons 油 油take 油ac4on 油within 油a 油short 油4me 油frame 油 油 consider 油segng 油up 油a 油separate 油email 油for 油alerts 油and 油follow 油back 油 油 avoid 油spam 油accounts 油 油auto 油post 油to 油Facebook 油Page 油 ≒ Establish 油a 油Personality 油-足鍖nd 油your 油voice 油and 油start 油pos4ng 油
- 8. Best 油Prac4ces 油to 油Manage 油Twi2er 油 ≒ Establish 油Lists 油and 油add 油speci鍖c 油followers 油 油get 油in 油the 油habit 油of 油checking 油your 油lists 油 鍖rst! 油You 油have 油to 油start 油following 油people 油to 油get 油followers 油 ≒ Post 油own 油blog 油content 油and 油share 油other 油ar4cles 油 油its 油all 油about 油the 油links 油 油Vary 油 your 油content 油and 油post 油4mes 油and 油only 油use 油110 油 油120 油characters 油Twi2er 油shortens 油 URLs. 油 ≒ Be 油interes4ng, 油informa4ve, 油provide 油4ps 油that 油people 油will 油retweet 油 ≒ Track 油click 油through 油stats 油on 油links 油with 油Bit.ly 油and 油Ow.ly 油(Hootsuite) 油 ≒ Pay 油it 油Forward 油 油Retweet 油Using 油RT 油or 油via 油@men4on 油 油Reciprocity 油Rules 油 油 Respond, 油React 油and 油Thank 油and 油champion 油your 油customers, 油colleagues, 油followers 油 ≒ Build 油Rela4onships 油with 油In鍖uencers 油 油Add 油to 油the 油Community 油 油Join 油a 油tribe 油 ≒ Review 油engagement 油related 油to 油your 油tweets 油in 油Men$ons 油& 油Interac$ons-足 油 acknowledge 油 ≒ Check 油Ac$vity 油tab 油to 油analyze 油what 油your 油network 油is 油doing 油 ≒ Reward 油your 油followers 油with 油updates 油about 油special 油o鍖ers 油discounts 油and 油4me-足 sensi4ve 油deals 油
- 9. 10 油Steps 油to 油Mastering 油the 油 Twi2erverse 油 ≒ 1. 油Tweet 油10 油to 油16 油4mes 油a 油day 油 油 ≒ 2. 油Op4mize 油your 油4ming 油-足 油Check 油op4mal 油engagement 油4mes 油on 油Bu鍖er.com 油 ≒ 3. 油Use 油Favorites 油to 油Bookmark 油and 油Feature 油tweets 油 ≒ 4. 油Post 油Pictures 油and 油Videos 油 油vary 油type 油of 油posts 油and 油content 油 ≒ 5. 油Share 油content 油that 油educates, 油inspires 油and 油is 油useful 油 油tap 油into 油the 油breaking 油 news 油cycle 油 油o鍖er 油stats, 油quotes 油 油and 油provoca4ve 油ques4ons 油in 油headlines 油to 油a2ract 油 a2en4on 油 油curate 油 油be 油generous 油 油links, 油links, 油links 油 ≒ 6. 油Avoid 油heavy 油self-足promo4on, 油using 油too 油many 油hashtags, 油messy 油formagng 油and 油 improper 油grammar 油and 油punctua4on 油 油its 油not 油all 油about 油you! 油 ≒ 7. 油Monitor 油prospects 油and 油compe4tors 油 油get 油alerts-足 油use 油monitoring 油sorware 油for 油 sen4ment 油and 油performance 油analysis 油 油Hootsuite, 油Radian 油6 油 ≒ 8. 油Use 油Twi2er 油follow 油applica4ons 油strategicially 油 油Maintain 油approx. 油1:1 油follwers/ following 油ra4o 油 油 ≒ 9. 油Par4cipate 油in 油tweetchats, 油twi2er 油par4es 油and 油live 油tweet 油at 油conferences 油to 油 promote 油your 油handle 油 ≒ 10. 油Integrate 油your 油twi2er 油handle 油on 油all 油of 油your 油online 油and 油promo4onal 油materials 油 ≒ Bonus: 油Include 油Call-足to-足Ac4ons 油in 油Tweets 油
- 10. O鍖er 油Followers 油Valuable 油Informa4on 油 from 油a 油Variety 油of 油Sources 油
- 11. Not-足for-足Pro鍖ts 油Engage 油Donors 油 With 油Compelling 油Content 油
- 12. The 油Adver4sing 油Model 油 ≒ Promoted 油Tweets 油 油Algorithm 油to 油distribute 油to 油users 油4melines 油or 油search 油results 油 based 油on 油bio, 油content, 油followers, 油loca4on 油 油a 油promoted 油tweet 油can 油show 油up 油in 油the 油 feed 油of 油someone 油who 油does 油not 油follow 油the 油adver4ser 油 油paid 油on 油a 油Cost 油per 油 Engagement 油basis. 油 ≒ Promoted 油Accounts 油 油 油Featured 油in 油Search 油results 油and 油Who 油to 油Follow 油sec4ons 油 (recommenda4on 油engine) 油used 油to 油build 油a 油follower 油base 油quickly 油 油 ≒ Promoted 油Trends 油 油Top 油Trending 油Topic 油by 油Loca4on 油 油used 油to 油drive 油conversa4on 油 and 油engagement 油around 油a 油new 油product 油or 油topic 油 油give 油people 油a 油new 油discovery 油 ≒ The 油Products 油are 油in 油Beta 油-足Adver4sers 油need 油to 油complete 油an 油applica4on 油and 油be 油 considered 油and 油be 油prepared 油to 油structure 油adver4sing 油tests 油
- 13. 3 油Ways 油to 油Amplify 油Your 油Reach 油 Promoted Tweet Promoted Account Promoted Trend
- 14. Adver4sing 油Case 油Study 油
- 16. Harness 油the 油Power 油of 油Advanced 油 Search 油 h?p://search.twi?er.com 油
- 17. Shortcut 油Key 油Strokes 油
- 18. Third 油Party 油Applica4ons 油(Clients/ Tools) 油to 油Distribute 油Content 油and 油 Monitor 油Reach 油and 油Engagement 油 油 ≒ A 油great 油list 油of 油Twi2er 油Tools 油 ≒ h2p://socialmediatoday.com/eric-足goldstein/295232/most-足complete-足twi2er-足 applica4on-足list-足available-足2011-足edi4on 油 ≒ Dashboards 油to 油schedule 油and 油auto 油publish 油tweets 油and 油monitor 油account 油and 油key 油 search 油terms 油across 油mul4ple 油social 油plavorms 油 油-足 油HootSuite, 油TweetDeck 油(owned 油by 油Twi2er) 油 油-足 油Bu鍖erapp 油 油-足 油Adobe 油Social 油Analy4cs 油 油-足 油CoTweet 油 油-足 油SocialOomph 油 油-足 油Twi2erfeed 油 油auto 油publish 油blog 油post 油to 油your 油Twi2er 油account 油
- 19. Twi2er 油Tools 油Con4nued 油 ≒ Find 油Followers 油 油 油 油 油 油 油 油 油 油 油 油 油 油 油 油 油 油 油 油 油 油-足 油Listorious 油 油 油-足 油Twellow 油 油 油-足 油WeFollow 油 ≒ Hashtag 油Research 油 油 油-足 油TweetChat 油 油 油-足 油TweetGrid 油 油 油-足 油Hashtracking 油 ≒ Manage 油Followers 油 油 油 油 油 油 油 油 油 油 油 -足 Friend 油or 油Follow 油 -足 Just 油Unfollow 油 -足 ManageFli2er 油 New 油Tools 油are 油introduced 油every 油day 油
- 20. Twi2er 油Tools 油for 油In鍖uence 油Analysis 油 ≒ In鍖uence 油Analysis 油 油 油-足 油Klout 油 油 油-足 油Twi2erCounter 油 油 油-足 油Tweet.Grader 油 油 油-足 油PeerIndex 油 油 油-足 油Kred 油
- 21. Social 油Media 油Monitoring 油 油 and 油Measurement 油Plavorms 油 ≒ Radian 油6 油(bought 油by 油Salesforce.com) 油 ≒ SocialMen4on 油 ≒ ArgyleSocial 油 ≒ SproutSocial 油 ≒ Adobe 油Social 油 ≒ Engage 油121 油