Real time advertising
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Another big shift in advertising. There are rumblings that seem to suggest that the big boys of the technology/media world are going to make a major push. Our future hasnt simply flowed out in front of us for several years.
Real time advertising
- 1. REAL TIME ADVERTISING The Ultimate Machine
- 2. Advertising communication intended to persuade an audience to purchase something. Brings a Product or service to attention of potential & Curent Customer Main goal-induce to buy or use a product or service.
- 3. Why advertisement necessary? For Economic growth GDP Business Cycle For Promotion Comp辿tition Values
- 4. History of Advertising 1930 - Talkies & Radios 1950 - Cinema Advertising & Press 1960 - Marketing agencies boom 1970 - Special Magazines 1980 - Colour TV & Colour Printing Introduced 1990 - FM Radio, Pay Channels 2000 - Online ads
- 9. Why Real Time Advertising ?
- 10. Real Time Advertising Social Networking Advertising E-Mail Advertising Mobile Advertising
- 11. Advantages of Real Time Advertising Deliverability Better Branding Interactivity Target ability Easy to Track Flexibility 24x7
- 12. Social Network Advertising social structure tied one or more specific types of interdependency (friendship, kinship, common interest, financial exchange, knowledge) Online advertising focus on social networking sites users demographic information and target their ads appropriately
- 16. Thanking you