Game Theory Analysis on NTC and Ncell
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Concept of Game Theory, Components of Game Theory, NCELL vs NTC, Market Segmentation, 3G Service, Differentiating Strategy, Service Distribution.
Game Theory Analysis on NTC and Ncell
- 1. Game Theory Analysis on NTC and Ncell Subject: Managerial Economics Term/Trimester: MBA First Term Year: 2017 Prepared By: Group 2 Ajay Shrestha Anu Maity Shakya Dipesh Raj Pandey Hannah Gurung Natasha Baidya Rajesh Paneru
- 2. Concept of GAME THEORY Set of decision making tools and techniques. Understand others strategically to anticipate actions. An assessment framework to help managers. Reflect conflict and cooperation between decision-makers. View human behaviors as a game.
- 3. Components of GAME THEORY Order of Play Outcomes Playoff Strategies Players
- 4. NCELL VS NTC Privatelyowned Stateowned
- 5. Market Segmentation NCELL NTC 80 , 80 150 , 50 50, 120 60, 60 NTC
- 6. 3G Service NTC Ncell Strategies 3G Data Service No 3G Data Service 3G Data Service 40,96,617 ; 56,49,163 57,74,704 ; 39,71,076 No 3G Data Service 38,16,925 ; 59,28,855 38,16,925 ; 39,71,076
- 7. 3G Service After 3G Before 3G NCELL 40,96,617 38,16,925 NTC 56,49,163 39,71,076
- 8. Differentiating Strategy NTC Ncell Strategies Low Price Promotion Low Price 8% , 8% 8% , 4% Promotion 10% , 6% 12% , 4%
- 9. Service Distribution NTC Ncell Strategies Decentralized Distribution Centralized Distribution Decentralized Distribution 1 , 1 2 , 0 Centralized Distribution 0 , 2 0 , 0
- 10. References Books, Articles, and Annual Reports: Allen, B. W., Doherty, N. A., Weigelt, K., & Mansfield, E. (2013). Managerial Economics: Theory, Applications, and Cases. New Delhi: Viva Books. Axiata: Advancing Asia (2016). Annual Report 2016. KUALA LUMPUR MALAYSIA: Axiata Group Berhad. Brandenburger, A. M., & Nalebuff, B. J. (2016). The Right Game: Use Game Theory to Shape Strategy. Harvard Business Review , 20.
- 11. Contd... Limited, N. D. (2015). Annual Report 2014-15. Kathmandu: Nepal telecom. Limited, N. D. (2073 B.S.). Ninth Annual Report 2072/73. Kathmandu: Nepal Telecom. Websites: http://www.nta.gov.np/en/mis-reports-en http://www.nepalitelecom.com/2012/04/telecommunication-in- nepal-milestones.html