- Create content strategy and brand orbiter as well as implementing its strategy and orbiter into editorial plan.
- Create & develop informative & creative write-ups
- Using measurement tools to provide report on metrics and analyze the report to improve the campaign through new initiatives
- Monitoring trends in social media tools, trend, and applications
Projects: Lembaga Pengelona Dana Bergulir, Wanita Sehat Indonesia (Prodia), Our Workplace (Fuji Xerox), Asosiasi Peranakan Tionghoa, and Jelapis (Puding Lapis).