Former ad-guy working on new media monetization paradigms, specifically targeted advertising and content as apply to social, mobile, local (SoLoMo). Worked at Moviefone 1996-1999 (Acquired by AOL), Fox Digital, launched FCBi (now Draft/FCB) in 2000, developed IMC2 NYC practice 2004. Consulted ESPN, LifetimeTV, Time Media and numerous other startups 2005-2009 (Co acquired by Soapbox). Now run Supply-side (media ops, BD and product development) @LocalResponse.
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