Strategic planning - Identified, analyzed and took advantage of the business opportunities that best suited my company, increasing the revenue and market share
Branding strategy – Actively and decisively involved in branding and re-branding projects in Romania for corporate and product brands in banking, oil & gas, real estate, media industry, meat processing, constructions, retail and FMCG. Expertise in market and brand analysis, positioning, creating and communicating corporate and product brand identity.