20+ years as a media professional developing and implementing integrated advertising media plans at local through international levels across a broad spectrum of media channels including spot radio, broadcast and cable television, local, regional and national consumer magazines, newspaper, trade publications, out of home and online.
Having worked in the agency, client and sales arenas gives me a thorough understanding and perspective of the opportunities available to and situations encountered by each.
Working in smaller agencies helps me see the total picture of the adversing whole and fosters collaboration across departments.
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