Who is in your Target Market?
Who are your Target Channel Partners?
- where are they on your coverage map?
- what does your channel program reward?
- are those rewards valued by your channel partners?
- how do you relate to your channel partners?
- where are you on their "line card?"
- how effectively do your channel managers sell to them?
Why are they in your Target Market?
Are you finding more customers to serve?
Are you finding more channel partners to work with?
Are your sales team members aligned with your Target Market?
Is your marketing messaging appropriate and recognizable to your Target Market?
Are your marketing programs effective?
What's this "cloud"...
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