Don Peppers is recognized as a global authority on marketing and business competition. His first book, The One to One Future, written with Martha Rogers in 1993, is widely credited with having launched the CRM revolution.
Research by SatMetrix in 2015 ranked Don and Martha as the worlds #1 most influential authorities on customer experience management issues. A genuine thought leader, Don was listed by The Times of London as one of the Top 50 Business Brains,' while Accenture named him one of the Top 100 Business Intellectuals, and the UKs Chartered Institute for Marketing called him one of the 50 most influential thinkers in marketing and business today.
In 2013 the Direc...