Don Peppers is recognized as a global authority on marketing and business competition. His first book, The One to One Future, written with Martha Rogers in 1993, is widely credited with having launched the CRM revolution.
Research by SatMetrix in 2015 ranked Don and Martha as the world鈥檚 #1 most influential authorities on customer experience management issues. A genuine thought leader, Don was listed by The Times of London as one of the 鈥淭op 50 Business Brains,' while Accenture named him one of the 鈥淭op 100 Business Intellectuals,鈥� and the UK鈥檚 Chartered Institute for Marketing called him one of the 50 鈥渕ost influential thinkers in marketing and business today.鈥�
In 2013 the Direc...
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