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Organization / Workplace
Lagos Nigeria
Industry
Advertising / Marketing / PR
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About
For over a decade, I have studied the business models of advertising agencies in Africa, and believe we are on the cusp of a revolution. This revolution, spearheaded by the millennial generation - specifically entrepreneurs in the digital entertainment and online retail sub-sectors - is already changing how consumers are relating with brands.
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trend analysis
consumer insights
brand innovation
social interactivism
cultural intelligence
nigeria
digital natives
business model innovation
innovation
marketing communications
new business
strategic planning
business intelligence
product conceptualization
design thinking
sensory branding
user experience
advertising
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future design
gap analysis
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identiture
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brand experience
design experience
opportunity assessment
sensory mapping
brand identity
project management
millennials
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interactive marketing
mobile marketing
future of agency
creative intelligence
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user-generated content
storytelling
digital media
transmedia
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africa
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coolbrands
theandnetwork. identiture
connections planning
mobile & data analytics
digital planning
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competitor profiling
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