In order to grow and remain competitive, B2B companies must produce a consistent flow of substantive lead gen/nurturing content. I partner with my B2B clients using a variety of proven content approaches, including:
- Case Studies
- White Papers
- eBooks/Special Reports
- News Release Program Management
- Trade Media Relations
For example, one of my clients has used case studies to clearly demonstrate that his software product has transferable appeal to institutions of higher learning in the U.S. and abroad. This opened up a whole new market opportunity for his company's future growth.
I find it rewarding to work with clients who 鈥済et鈥� the value of content marketing. My career includ...
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