Personal Information
Organization / Workplace
Greater Philadelphia Area, Pennsylvania United States
Occupation
Chief Marketing Officer and Demand Generation Practice Leader at Sales Performance International
Industry
Advertising / Marketing / PR
Website
About
I am SPI's Chief Marketing Officer and I also run our Demand Generation practice.
I have spent the past 15 years leading strategy, marketing, and demand generation in some of the world's largest companies focused on sales performance improvement and human capital management.
This includes:
- Chief Strategy Officer of Richardson Sales Training
- Chief Marketing Officer of Profiles International
- EVP of Corporate Development of Miller Heiman
- Head of US Marketing for the HayGroup
By running marketing and demand generation functions in sales training and consulting firms, I have developed deep expertise in the customer life-cycle - from prospect to close to retention and growth. I al...
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sales enablement
sales recruiting
sales hiring
sales talent
sales coaching
product launch
strategic accounts
account planning
healthcare sales
crm
pharma
nrx
2016 predictions
sales
employee assessments
sales leaders
2017 predictions
`sales performance improvement
sales technology
inbound marketing
demand generation
sales recruiting best practice
sales recruiting metrics
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sales retention rates
sales hiring acceptance rates
sales hiring compensation
sales hiring steps
sales hiring tests
sources of sales candidates
sales hiring process
sales hiring metrics
sales hiring kpis
sales hiring funnel
sales hiring best practices
sales hiring benchmarks
sales hiring assessments
sales hiring tools
sales hiring assessment
sales hiring test
pre-hire assessments
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