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BUSINESS OPPORTUNITIES IN AUTOIMMUNE,
CHRONIC INFLAMMATORY AND
IMMUNO-INFLAMMATORY DISEASES
1
A huge, but largely invisible unmet need; therefore, untapped market opportunity.
CIID disease right now is a new frontier--like cancer was 50 years ago.
But unlike cancer, chronic autoimmune/immuno-inflammatory diseases are not
viewed as a category, but are scattered over multiple medical specialties, hiding the
size of the problem, which is at least equal to cancer, and likely larger.
Those investors and entrepreneurs who can see across the silos and scattered rare
diseases can address a large unmet need and TAM.

Autoimmune disease prevalence in U.S. is greater
than cancer or heart disease.
Not captured in public health statistics,
scattered across multiple specialties and body
parts, underdiagnosed and misdiagnosed.
Growing economic burden costing the U.S.
healthcare system billions of dollars in slow
diagnosis, costly drugs, and lost work.
Huge, growing untapped market
Incidence/Prevalence underreported
Skyrocketing costs
WHY AUTOIMMUNE DISEASE NOW?
A large, growing and neglected part of the well-recognized chronic disease epidemic
is caused by autoimmune and related inflammatory diseases.
In total the 80 - 150 individual autoimmune diagnosis add up to prevalence and costs
at least as much as cancer, and because of poor statistics, probably even bigger.
While attention is focused on other chronic diseases, AIID prevalence and costs
continue to grow, with slow diagnosis, costly drugs and lost productivity particular pain
points.

3
TODAYʼS BURDEN OF CHRONIC DISEASE
7 of 10 deaths
each year are due to
chronic disease (2).
133 million
Americans suﬀer from at
least one chronic disease (1).
71% of healthcare $
went to treating people with
one or more chronic medical
conditions in 2014. (3)
38% of chronic disease
patients have at least one
autoimmune disease.*
*Estimate based on the number of Americans with a chronic disease and number of Americans with an autoimmune disease.
Let’s frame autoimmune within the context of a growing epidemic of chronic disease
in the US.
Cancer, diabetes, heart disease, kidney disease, lung disease & obesity, are
well-known chronic disease categories attracting digital health investment to launch
companies.
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5876976/
133 million people in US have at least one chronic disease.
24-50M have one or more diagnosed autoimmune conditions, but this number is not
robust, and given underdiagnosis, likely also low. So 18-37% of the chronic disease
group have an AI Dx. AIIDs are comorbid with many other higher-prevalence chronic
conditions: e.g., diabetes, obesity, heart & kidney disease, depression & anxiety.
https://www.cdc.gov/chronicdisease/resources/infographic/chronic-diseases.htm

4
23-50 million
Americans with
autoimmune diseases (5)
78% of patients
with autoimmune
diseases are women (6)
16% of US population 25% increase
THE INVISIBLE EPIDEMIC OF (AUTO)IMMUNITY
have at least one
autoimmune disease (7)
in likelihood of acquiring
more than one autoimmune
disease (8)
Even using the inadequate 2009 NIH/CDC statistics (only 24 diseases!), total
autoimmune prevalence is clearly as large as cancer or heart disease (depending on
definitions). It’s likely higher prevalence than cancer.

CHANGING DEFINITIONS OF CHRONIC INFLAMMATORY DISEASE
5
Immune-Mediated Inflammatory Disease:
New research in genomics and microbiomics suggests grouping
conditions with dysfunctions in inflammatory pathways (4).
Immuno-Inflammatory Diseases
Chronic inflammation in the absence of infection,
presumably innate immune system dysfunctions.
Autoimmune Diseases
Dysfunctions of the acquired immune system, typically
where immune cells damage normal cells and tissues.
Psoriasis
RA IBD
Thyroid
SLE
One reason the size of the epidemic is understated is that our understanding of
immunological diseases is rapidly changing, and scientific terminology remains in flux.
Over the 10 years that we have been researching, various broader definitions have
been proposed: chronic inflammatory disease is an umbrella concept, with classic
autoimmune diseases a sub-category capturing diseases of the acquired immune
system and a new category: immuno-inflammatory diseases encompassing
syndromes and conditions that may be innate immune system dysfunctions.
Various terms are used in the scientific literature: Chronic Inflammatory Disease (CID)
or Chronic ImmunoInflammatory (CIID) or Autoimmune Inflammatory Disease AIID.
Genomics is giving us a new lens to look at the spectrum of inflammatory disease,
which ranges from classic autoimmune disease like lupus (SLE) to diseases where
inflammation predominates like IBD.

6
RISING INCIDENCE AND PREVALENCE OF (AUTO)IMMUNE DISEASES
However, as we dug through the WWW, it’s easy to see that not only is there a
significant prevalence burden (and not just in the US), but that it is increasing
worldwide. Since these data are generally extrapolated from limited sets looking at
the better-known diseases (type 1 diabetes, RA, lupus, Psoriasis, celiac, IBD) they
have limitations. However, when one totals up the individual disease prevalence and
costs, these rapidly exceed the top-down estimates. It’s clear the problem is
understated and growth not well tracked.

UNDER-RESEARCHED & UNDER-FUNDED
7
U.S. Patient Population (millions) (10, 11) 2018 NIH Grant Allocations (billions)(12)
Autoimmune Disease
Cardiovascular Disease
Cancer
Note: These pies do not represent 100% of patient population or NIH grants.
Despite increasing awareness and expanding definitions, autoimmune doesn’t get the
same R&D share as other chronic diseases. The number of patients Dx with
autoimmune disease is much larger than the share of NIH funding for R&D in
autoimmune disease.
Why such a disparity? Because AIID is 50-85 years behind cancer in basic research,
R&D and clinical practice.
Cancer has its own old NIH agency--the Nat’l Cancer Institute, founded in…..1937!
Autoimmune research is scattered over several NIH agencies focused on body
systems: NIASM, NIAID, etc.

8
THE GROWING COST BURDEN OF AUTOIMMUNE
U.S. Spending on Specialty Medicines for Autoimmune Diseases
Biologic Drugs for
Autoimmune Disorders
(BDAIDs) has highest
forecasted category growth,
estimated to increase by
90% Per Member Per Month
spend by 2022 (13).
.
This is the most visible impact of autoimmune disease on the health care system:
Care can be expensive, especially specialty biologics that must be used chronically,
and have been constantly going up in price, leading to huge pharmacy costs.
Medical costs can be big, too, not only more frequent clinician visits, but also
flare-triggered emergencies and hospitalizations, sometimes surgery (IBD, RA).
Employers may also measure productivity costs: absenteeism, presenteeism, medical
leaves of absence, disability & lost employment.
Costs borne by patients, which are generally not captured in the statistics.
- Co-pays for Rx and medical visits.
- Slow, missed or misdiagnosis
- Multiple doctor visits, waits for specialists, transportation & childcare costs.
Quality of life, caretakers, other hard to quantify costs.

SLOW DIAGNOSIS & MISDIAGNOSIS
80-100+
diﬀerent types of
autoimmune diseases (14)
3-5 years
to diagnosis (15)
5 doctors
for accurate disease
diagnosis (16)
misdiagnosis
Still too frequent
For example, average rate of misdiagnosis
is 10% for MS & 7.5% for IBD (17) (18).
Early, accurate diagnosis is generally recognized as essential to better management
of chronic diseases.
We do not have that now in autoimmune.
Missed or delayed diagnosis: failure to detect a disease or diagnosing it later in
progression.
Misdiagnosis: diagnosing a disease that is not there or the wrong diagnosis.
On average, autoimmune patients wait 3-5 years and see 4-5 different doctors (many
of those scarce specialists) for a diagnosis.
Many reasons: early symptoms are vague and systemic (fatigue, rash, fever, aches).
But most diagnoses depend on hallmark tissue damage, like joint inflammation, skin
lesions or neurological symptoms.
Waiting until these symptoms appear is still usual, even though disease progresses
towards more irreversible damage.
PCPs may not be educated to consider autoimmune diseases, so do not refer
patients to specialists early in their journeys.
Even when they do, the shortage of specialists means that many patients wait months
to get their first appointment.
Then follows a series of blood labs and/or imaging tests and maybe referrals to more
specialists.
Lack of coordination contributes to slow and missed diagnosis. Patients are mostly
responsible for coordinating their own care, finding appointments, childcare &
transportation, taking time off work, all a burden for those with typical symptoms of

fatigue and exhaustion.
Remember, diagnoses are maps of disease, collections of signs & symptoms, not real
biological categories. Multiple autoimmune diagnoses in the same patient (~25% of
AIID pts) point to underlying systemic dysfunction affecting multiple tissues & organs.
But siloed clinical care means that 3 or 4 specialists may manage one patient’s
diseases; specialists who may not communicate with each other at all!

- Misaligned incentives: costly to treat, costly to delay treatment
- Multiple physician visits, specialists, coordination
- Slow diagnosis, missed or misdiagnoses
- Lost productivity: absenteeism, presenteeism, unemployment
- Quality of life: limited activity, pain & fatigue, mental illness, financial hardship
- TCOC not seen by payers: missing employment, caretaker costs, QoL, disability
- Complex ecosystem of means Rx pricing is irrational, bad market feedback
- Administrative burden is a costly annoyance to every stakeholder.
10
PAYER - EMPLOYER - PROVIDER - PHARMA - PATIENT
PAIN POINTS
All this adds up to a major problem for employers, payers and providers, one that is
probably underestimated.
But the pain points are different for each stakeholder group.
Payers want to reduce costs, using UM, PBM, step-therapy, prior approvals and other
tactics that slow or impede care.
They also only bear the Rx & medical costs and are indifferent to indirect costs &
productivity. They do not see TCOC.
Employers, especially those with one plans, do see productivity (absenteeism,
presenteeism, accommodations, disability) and some indirect costs as well as Rx &
medical usage.
Providers want to practice to the best of their ability, but FFS incentivizes them to do
more procedures, rather than holistically manage chronic patients. Time-constrained
clinicians often prescribe a drug and see the patient annually, rather than pursue
unreimbursed NPI & lifestyle efforts that could complement or reduce drug use.
Pharma/life science wants to maximize drug revenue and profits, block competition,
even if that doesn’t improve outcomes. They lack companion diagnostics that might
better match costly drugs to the right patients and monitor outcomes.
Patients want as much care as possible at the lowest cost to them; many cannot
afford high co-pays on biologics. They bear the burden of indirect costs (care

coordination, EMR recon, childcare, caretakers, transportation, accommodations).
Losing a job through disability can mean losing continuity of care or being unable to
continuing paying.
These conflicting goals are a big reason for the ever-growing costs of US healthcare
with seemingly little improvement in outcomes.

11
FRAGMENTED CARE IS WASTEFUL, COSTLY, FRUSTRATING
CURRENT MODEL OF CARE:
Lack of coordination between
practitioners forces patients to seek
multiple specialists on their own.
Lifestyle factors such as exercise,
nutrition and sleep are not addressed in
most conventional medical practices.
Specifically, an area of unmet need that may be low-hanging fruit is to improve care
coordination.
Multiple specialists mean patients mostly do their own coordination (not captured in
costs!), from finding providers to making appointments, paying for transportation,
childcare and time off work.
These multiple specialists are not a team, either. It’s usually up to the patient to make
sure history & medical records get to the next doctor, and rarely do any of these
specialists confer with each other. This causes not only inconvenience and effort for
sick patients, but also may lead to polypharmacy, conflicting medications or other
problems.
Add a psychologist, nutritionist, PT/exercise, sleep specialist, who may not be
covered by payers, and patients (or their caretakers) become managers of their own
care. Most conventional providers, from PCPs to internists to GI, rheum & other
specialists, do not address lifestyle factors, in part because there is no reimbursement
pathway, but also because these interventions have only recently migrated from
functional medical practice to conventional care.

12
CONNECTING THE DOTS - PATIENT-CENTERED CARE
1ST STEP TO BETTER CARE:
Put patients at the center
Bring all aspects of care TO them.
Digital tools can enable better
collaboration among specialists and
increase coordination between lifestyle
modifications and medical care.
So it would be a major step to provide better coordination to patients, with providers
connected to each other by more than passing EHRs along the referral path. Digital
technology can help here, not only mobile electronic communications, but remote
monitoring and telemedicine.
Smart watches, smart phones, telemedicine can connect specialists with patients and
each other, building a multidisciplinary clinical care team that can share data
(including -omics), collaborate on care plans and communicate with patients between
in-person visits.
Such multidisciplinary care teams already practice in B&M: e.g. Allegheny Health’s
autoimmune center of excellence. But they have limited geographic reach, many
patients cannot travel to them, and they have not yet adopted digital communications.
Much less telemedicine, in an integrated way.

13
OPPORTUNITIES TO ADDRESS UNMET NEEDS
Digital coordination and communication, EHRs, telemedicine, wearables, etc.
Workplace/employer-sponsored digital therapeutics, coaching, monitoring.
Personalized diagnostics & monitoring, lifestyle interventions (e.g., diet,
probiotics, etc.)
Genomics, Microbiomics, drug discovery & development, companion diagnostics.
Population health, data analytics, data sharing.
1. Offer coaching, coordination, monitoring and digital therapeutics to plan
members stratified by risk.
2. Personalized diagnostic & monitoring tools to enable lifestyle & behavior
changes.
3. Biomarkers and digital biomarkers to better match drugs to patients,
monitor response, track outcomes.
4. Use digital IT to better coordinate care, offer 24/7 communication
channels, support telemedicine, deploy remote devices, etc.
5. Use population analytics to find and address high-risk members who
may not even be aware that they are sick so they can be diagnosed faster
before disease progression.

IBD
Coaching
EHR/PHR
Telemedicine
Wearables
Genomics
Microbiomics
Data Analytics
MONITORING/DIAGNOSTICS MICROBIOME THERAPEUTICS DIGITAL
Digital health business models can help bring together aspects of care that are
currently fragmented.
Lab diagnostics and biomarkers (blood, imaging, digital) are a weak point in
autoimmune, as seen in slow Dx, difficulty matching patients to drugs, low response
rates (30%), tapering, switching and breakthrough meds.
Genetics & microbiomics are not yet a standard part of clinical care, even though
these are important mediators of autoimmune disease and might provide clues for
early detection, even prevention.

RHEUMATOLOGY
Coaching
EHR & PHR
Telemedicine
Wearables
Genomics
Microbiomics
Data Analytics
DIAGNOSTICS DIGITAL
Nevertheless, data analytics and diagnostics are slowly improving, and the more data
gathered, the better we can understand autoimmune conditions.

16
APPLYING THE BEST MEDICAL, LIFESTYLE, AND DIGITAL TOOLS
So where are the investment opportunities?
This is an elaboration of the vision that we showed in slide 2.
We believe an integrated patient-centered approach would include all of these
elements.
Digital tools can support serious advances from basic research to R&D to clinical care
delivery & monitoring.
Often overlooked is the potential power of lifestyle modifications in chronic diseases.
In particular, CIID patients can benefit from non-pharmaceutical interventions like
nutrition, supplements, exercise and stress reduction (including sleep management).

17
AN AUTOIMMUNE NETWORK - A FUTURE VISION OF CARE
FUTURE BIG PICTURE:
Applying data, personalized genomics
and microbiomics to unite the best of
conventional, integrative and digital
medicine, patients can network with
coaches, specialists to amplify their own
eﬀorts to manage, even prevent, their
chronic inflammatory disease(s.)
A more complete view of our vision of future care….
This requires interoperable EHRs, asynchronous digital communication between
providers and patients through phone apps, wearables and remote monitoring
devices, as well as virtual visits and 24/7 patient support.
This can empower patients to be more engaged and involved with their own lifelong
chronic disease management, without having to coordinate everything themselves.
And providers can act more like an interdisciplinary team, communicating with each
other as well as the patient.

18
MARKET CHALLENGES
Incomplete scientific understanding of
causes, biology, and epidemiology.
Silo fragmentation across
research, diagnosis, and care.
Slow Dx, misDx, late intervention, costly treatments,
poor outcomes, side eﬀects, non-adherence.
Poor quality of life, reduced productivity,
employer costs, no prevention.
So what is preventing us from reaching the vision?
Autoimmune is trapped in multiple silos, from research to care delivery; awareness is
slowly increasing, but not as fast as the growing unmet need.
This impedes scientific understanding of the common elements in CIIDs.
Cancer is 50-85 years ahead of autoimmune as a research field.
Large number of drugs in development but little understanding of how to match costly
drugs to the patients that will respond.
Specialists see the individual disease, not the patient as a whole.
This all leads to slower and less accurate diagnosis, late interventions.
Ultimately, we should aim to improve quality of life & productivity and even find ways
to delay or prevent active disease.

19
CAPTURING POTENTIAL VALUE - DIRECT & INDIRECT COSTS
Launching companies that can demonstrate a positive ROI to sell their solutions to
payers/payviders/employers means finding the right patient subpopulation (analysis),
careful data collection, using TCOC and the complete burden of AIIDs to find ways to
improve outcomes while slowing or even reducing costs. Companies should use
analytics to demonstrate value within target populations.

THE FUTURE OF (AUTO)IMMUNE CARE
20
Medicine = conventional clinical medicine + the best elements of functional med
integrated around holistic care.
Lifestyle = complement conventional with additional tools including:
Dietary change support, supplements, exercise & movement therapy, sleep training,
relaxation techniques, treating comorbid emotional health issues.
Digital tools = big data, population, analytics, ubiquitous mobility, telemedicine, remote
monitoring. Digital tools also support genomics, microbiomics, biomarker
development, etc.
Bring the best of lifestyle, conventional and digital medicine together.
Patient-centric, cross-discipline, using science & IT.
Utilizing genomics, microbiomics and other -omics to inform research and clinical
care.

1
Coordinate care with technology
assistance (telemedicine,
scheduling apps to bridge silos and
reduce hand-oﬀs).
Support diagnostics via AI or
algorithms to diﬀerentiate classic
autoimmune diseases from
inflammatory syndromes & conditions.
CENTER OF EXCELLENCE CARE BUNDLE TO CAPTURE VALUE
Guide treatment via algorithms and
processes: picking best drugs quickly at
lower total cost of disease management.
Holistic disease management, not just
med adherence & appointments: sleep,
physical therapy, pain, exercise, fatigue,
diet, supplements.
2
3
4
Today’s brick & mortar Centers of Excellence provide a model of multidisciplinary care
(e.g., Allegheny Autoimmune), but have not yet adopted digital tools like telehealth to
help them with care coordination and patient communication or to scale beyond their
regional reach. Can this model be virtualized?

22
VIRTUAL CENTER OF EXCELLENCE VISION OF THE FUTURE
A
B
C
Integrate alternative modalities,
especially diet/nutrition, PT, sleep,
psychological support, self-care.
Apply genomics, microbiomics &
biomarkers for better Dx and
treatment matching.
Support patients to increase productivity,
decrease absenteeism, work more easily,
QoL, life/work balance.
22
D
Early detection, even prediction:
population and genomics analyses, better
biomarkers, awareness campaigns for
payers, practices & patients.
The future vision will include additional elements from advances in science and
technology.
A virtual center of excellence could serve distant patients and scale to serve more.

23
Payers/Employers Providers/Clinicians Patients/Caretakers R&D (Rx, Dx)
Personalized Care
Management
Services
Digital Tx, pop
monitoring,
adherence,
CofEs
Primary - specialist
coordination, EHRs,
lifestyle mods, med
adherence
Coordination,
coaching, med
management, diet
& exercise, PTs
Source of
analyzable data?
Use data for R&D
Digital Care
Products &
Services
EHRs, Coordination,
Coaching, virtual
centers of excellence
Telemedicine,
communication,
monitoring,
Wearables, apps,
feedback, behavior
change
Clinical trial
wearables,
recruitment
Digital R&D Tools Dx tools & data
Outcomes analysis
Financial analyses
Diagnosis support,
Decision support
Quantified Self,
genome &
microbiome
Genomics,
microbiomics,
Data & Analytics
Services
Data acquisition,
individual and
population analyses
Decision support AI,
Diagnosis support
Data collection,
consume info from
analytics
Population data,
analytics, data
sharing
Tangible Products Wellness apps &
wearable devices
Supplements,
wearables
Supplements,
wearables
Drugs, devices,
biomarkers
How to capture value across multiple stakeholders?
For example, better biomarkers would benefit everyone at positive ROI, as would
clinical decision support software.
All these solutions need data, so improving data collection, sharing & analysis could
benefit all.
Improved care coordination could benefit all, especially patients & providers, and
more efficient care coordination could lower costs, too.

Raghupathi, Wullianallur, and Viju Raghupathi. “An Empirical Study of Chronic Diseases in the United States: A Visual
Analytics Approach to Public Health.” International Journal of Environmental Research and Public Health, vol. 15, no. 3, 2018,
p. 431., doi:10.3390/ijerph15030431.
1. 133 million Americans...
Centers for Disease Control and Prevention. The Power to Prevent, The Call to Control. (2009) Accessed at
http://www.cdc.gov/chronicdisease/resources/publications/AAG/chronic.html
2. 7 out of 10 deaths...
Gerteis J, Izrael D, Deitz D, LeRoy L, Ricciardi R, Miller T, Basu J. Multiple Chronic Conditions Chartbook. Cdc-pdf AHRQ
Publications No, Q14-0038. Rockville, MD: Agency for Healthcare Research and Quality; 2014. Accessed November 18, 2014
3. 71% of healthcare dollars...
Kuek, A., et al. “Immune-Mediated Inflammatory Diseases (IMIDs) and Biologic Therapy: a Medical Revolution.” Postgraduate
Medical Journal, vol. 83, no. 978, 2007, pp. 251–260., doi:10.1136/pgmj.2006.052688.
4. Immune Mediated Inﬂammatory Disease
https://pixabay.com/en/skyscraper-glass-facade-offices-418189

https://www.aarda.org/news-information/statistics/
5. 23-50 million Americans
Fairweather, Delisa, et al. “Sex Differences in Autoimmune Disease from a Pathological Perspective.” The American Journal
of Pathology, vol. 173, no. 3, 2008, pp. 600–609., doi:10.2353/ajpath.2008.071008.
6. 78% of patients
Kuek, A., et al. “Immune-Mediated Inflammatory Diseases (IMIDs) and Biologic Therapy: a Medical Revolution.” Postgraduate
Medical Journal, vol. 83, no. 978, 2007, pp. 251–260., doi:10.1136/pgmj.2006.052688.
7. Immune Mediated Inﬂammatory Disease
Cojocaru, M, et al. “Multiple Autoimmune Syndrome.” Journal of Clinical MEdicine, vol. 5, no. 2, Apr. 2010.
8. 25% increase in likelihood
Kuek, A., et al. “Immune-Mediated Inflammatory Diseases (IMIDs) and Biologic Therapy: a Medical Revolution.”
Postgraduate Medical Journal, vol. 83, no. 978, 2007, pp. 251–260., doi:10.1136/pgmj.2006.052688.
9. 23-50 million Americans

“Cancer Treatment: Survivor Facts & Figures.” American Cancer Society,
www.cancer.org/research/cancer-facts-statistics/survivor-facts-figures.html.
10. Population with cancer
https://ftp.cdc.gov/pub/Health_Statistics/NCHS/NHIS/SHS/2017_SHS_Table_A-1.pdf
11. Population with heart disease
https://report.nih.gov/categorical_spending.aspx
12. 2018 NIH Grant Allocation
https://www.iqvia.com/-/media/iqvia/pdfs/institute-reports/medicines-use-and-spending-shifts-in-the-us-in-2014.pdf
13. Increase in Specialty Spending
https://www.aarda.org/news-information/statistics/#1488234345468-3bf2d325-1052
14. 80-100+ Autoimmune Diseases

● https://www.aarda.org/who-we-help/patients/women-and-autoimmunity/#1481574903922-68688035-6be6
● https://www.benaroyaresearch.org/blog/post/diagnosing-autoimmune-diseases
15. 3-5 years to diagnosis
https://www.aarda.org/who-we-help/patients/women-and-autoimmunity/#1481574903922-68688035-6be6
16. 5 doctors to diagnosis
Solomon, Andrew J, and Brian G Weinshenker. “Misdiagnosis of Multiple Sclerosis: Frequency, Causes, Effects, and
Prevention.” Current Neurology and Neuroscience Reports, vol. 13, no. 403, 20 Oct. 2013,
link.springer.com/article/10.1007/s11910-013-0403-y.
17. Multiple Sclerosis Misdiagnosis
Lee, Ho-Su, et al. “Change in the Diagnosis of Inflammatory Bowel Disease: a Hospital-Based Cohort Study from Korea.”
Intestinal Research, vol. 14, no. 3, 27 June 2016, www.ncbi.nlm.nih.gov/pmc/articles/PMC4945530/.
18. IBD Misdiagnosis

28
310-666-5312
drbonnie360@gmail.com
https://www.linkedin.com/in/bonniefeldman/
@DrBonnie360
https://www.facebook.com/YourAutoimmunityConnection/
drbonnie360.com
CONTACT DRBONNIE360

30
ABOUT US
Bonnie Feldman
DDS, MBA
● Retired dentist
● Wall Street analyst
● Autoimmune patient & advocate
● Investor Relations
● Digital Health (early adopter and
expert)
Ellen M Martin
MBA
● Biopharma strategy & marcomm
● PR & IR virtual agency
● Finance & marketing
● IT for healthcare
● Devices & medtech
● Autoimmune caretaker

Lack of awareness of the growing incidence and prevalence of chronic inflammatory diseases is
near-universal, despite their huge economic burden and impact on population health.
Therefore, this invisible epidemic represents a huge, growing, and untapped market opportunity.
With a patient-centered focus on digital health platforms, we work with entrepreneurs to improve
research, diagnosis, treatment and lifestyle management for chronic inflammatory diseases.
From SXSW- themes of Femtech investing, #metoo, #timeisup -the
invisibility of the chronic inflammatory diseases epidemic deferentially
affects women, and more research focus is needed on women and woc to
address this neglect.
Make contact page a separate slide

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2019 Autoimmune Investor Market Opportunity

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2019 Autoimmune Investor Market Opportunity