At iProspect, I help create, optimise and report on PPC campaigns across a portfolio of clients in order to fulfill the client鈥檚 PPC and overall digital media marketing objectives. I support my Account Manager in their PPC management and client servicing in order to build a high-performing search campaign
Paid Search 鈥� Campaign Creation
- Take briefs, use market research and consumer behaviour to help define KPIs and strategy
- Assist Account Manger to create strategy proposals for clients
- Create specific account elements within the campaign
- Suggest and implement opportunities to manage search targeting
- Create additional campaign elements and/or restructure as required
Sear...
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