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Former EMBS students conducted a mystery shopping evaluation of the Bruder Grimm Museum in Kassel, Germany. They chose this museum because of the worldwide recognition of the Grimm Brothers. Their expectations were for books, illustrations, and fairy tales along with a comfortable and relaxing atmosphere. They developed a 4-part instrument to evaluate the museum's staff, setting, exhibits, and additional services across 4 steps of a visit. Their evaluation found that the staff was highly moral and empathetic, the setting and atmosphere were very good, and the exhibits were interesting but lacked explanations. They gave an overall score of 82.8% but noted the museum had no additional services or accessibility for disabled people. They concluded the museum had aRead less