I am a marketing communications professional who creates an unfair advantage for those I work with, be they brand owners or agencies.
Over the past two years, my input has shaped game-changing marketing campaigns for clients in FMCG, Retail, Energy and Financial Services in Ireland and in the UK.
For brand owners, I design marketing programmes that deliver business results.
For marketing communications agencies, I uncover and deliver the insight that gives them first-mover advantage over their competitors.
I thrive on new knowledge, new challenges, new markets. So, I keep a foothold in the academic world, because bright, curious people will always find a smarter way of doing thing...