I co-created Treemagotchi, e-tool for sustainable behaviour change. And very proud of the impact it had on people's sustainability knowledge, attitude and behaviour.
Later on, we transformed it into the Flywheel method: behavioural & cultural change management for large organisations that are transitioning or transforming into more sustainable and future proof organisations. We make it more fun and easy for large groups of colleagues to learn about, act and think along in order to integrate your (sustainabilty) strategy into their daily work and business.
Specialties: online behaviour change, social marketing, online communication, persuasive technology, informal networks
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