A versatile marketer with deep roots in analytics, human behavior, digital, e-commerce and technology. A strategic and performance driven leader with a track record of accelerating business turnaround and brand transformation. The names include well-known global and domestic brands.
Currently I am leading the most innovative purpose driven lifestyle brand in beverages. The architect of the marketing and experience platform across digital channels, along with the go to market plan for a Fiji based water brand to be introduced in the US and China mid 2018. A digital first brand.
The Mattel core brand portfolio had a history of deep performance issues. The improvement for Holiday 2015 r...
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