Personal Information
Organization / Workplace
Birmingham, United Kingdom United Kingdom
Occupation
Specialist in servitization & advanced services for manufacturers
Industry
Education
About
Working with industry, academia and the media I am building a global community to foster and promote research and practice in servitization.
Servitization is an organisational transformation for manufacturers, moving from a product-centric approach to a customer and services- centric one. I am based within the Advanced Services Group, a centre of excellence at Aston Business School.
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