What I do best...Support clients to gain a competitive advantage and differentiate in the marketplace through innovation, mixing traditional and digital channels.
Extend customer reach and satisfaction designing the "perfect shopping experience" across all the touchpoints.
Create new sales motion applying innovation in the whole product lifecycle management process and defining sustained, effective marketing and sales strategies.
Considerable experience in the Consumer Goods and Retail industry, with a focus on these main areas: digital and trade marketing, digital academy, innovation centers concept design and realization, social media, market research, CRM, Retail Collaboration