Elisabete Ferreira
193
Followers
Personal Information
Organization / Workplace
Lisbon Area, Portugal, Portugal Portugal
Occupation
Digital Brand Transformation | Digital Strategy Director | Business Director at J. Walter Thompson Worldwide
Industry
Advertising / Marketing / PR
Website
About
Starting her career by creating eLearning training courses, she moved to a Portuguese startup that focused on web solutions.
She was then invited to coordinate the Multimedia unit in a telecommunications company, where she created a team focused on integrating the telco and the online services. Later, she returned to Megamedia to explore her Business Developer skils.
Megamedia was then merged with Portugal Telecom, where she gathered IS/IT knowledge : ERP, CRM and Mobile solutions.
In 2004, Elisabete was challenged to create a new business unit that focused on online strategies. She led this unit for 4 years, before being invited to join Brandia Central, where she took her online st...
Contact Details
Tags
marketing
digital
estrategia
social media
e-learning
learning
mestrado
iscia
business model; brand management
freemium
new media
edward de bono
criatividade
explorar
iade
lateral thinking
ideias
mobile
multimedia
aprendizagem
³Ù±ð±ô±ð³¾Ã¡³Ù¾±³¦²¹²õ
gestao
multichannel
360
gesto
marca
brand
branding
brandia
bentral
elisabete
ferreira
j.walter thompson
content marketing
2017
content strategy
trends
jwt
marketing sustentável
startups
technology
smart design
virtualization
sustainability
plano
sem
±¹¾±²õã´Ç
futuro
mercado
web
apan
online
±ð±¹´Ç±ô³Üçã´Ç
portugal
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framework
2014
business
pensamento
oficina do portfolio
metodologia
idea generating tool
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