The magazine aims to represent females aged 16-24 in a way that breaks negative stereotypes. On the cover, a model named Izzy is featured with a serious expression, wearing black clothing and little makeup to portray women as powerful and independent. Inside the magazine, there are role models for young women to aspire to for positive reasons. Another interview subject, Eden, represents older indie artists in her 30s through her modest clothing and guitar, breaking stereotypes of artists over 28 while still relating to the target audience. The magazine uses photography and subjects to showcase both gender and age in a way that challenges common stereotypes.