A technology oriented Marketing Operations professional with broad expertise across Marketing Automation Systems and sales processes. Always focusing on optimizing the customer journey from first contact to Closed-Won opportunities.
Exceptionally effective at using processes and tools to build, improve and optimize customer data to identify and capitalize on opportunities. Utilizes reports and analytics to measure results and improve.
AREAS OF EXPERTISE
Marketing Automation Programs, CRM Integration, Marketing Operations, Sales Enablement, Data Management, Data Governance and Standardization, Email Marketing, Deliverability, Compliance - CAN-SPAM, CASL, GDPR, Best Practices