Erika believes in a fine mix of imagination, common-sense and data. She's a uniquely differentiated B2B and B2C marketer with 15+ yrs cross-platform experience. Given her successful background as Exec Creative Director and Brand Strategist, she thinks differently, sees around corners and can simplify the complex. Erika's led game-changing efforts to break accounts for sales and turn existing pipeline from RFP to upfront relationships. She connects the dots for strategic growth and delivers award-winning executions with speed-to-market. A hands-on leader for start-ups to the Fortune 5, with marketing, public relations, creative services and events expertise.