Since joining Creating Results in 2005, Erin Read Ruddick has focused intently on Baby Boomers and beyond.
Erin directs national research on Boomer and senior marketing preferences, is a published author on the subject, and has spoken to regional and international audiences about marketing to affluent consumers. She leads the agency鈥檚 in-house training program, the Mature Marketing Academy (featured in the Christian Science Monitor).
Erin spent her career in PR and marketing prior to joining Creating Results. She spearheads work for the agency鈥檚 regional and travel clients. She also has the pleasure of helping active adult and continuing care retirement community (CCRC) clients
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