Account Base Marketing is changing the way we think about B2B marketing and sales. Companies who target mid-large customers face significant pressure to step up marketing contribution to day to day sales needs. ABM is the answer, scale of ABM is the challenge.
Implementing ABM at scale involves re-thinking of traditional categories like demand gen and sales development, it involves re-considering usage of traditional tools like marketing automation and sales enablement.
Folloze was built around the very concepts that unlock ABM - personalization of content experiences, delivery of marketing quality reach outs by sales using marketing templates.
Folloze is unlocking ABM by marrying cont...
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