According to Forrester Research, 57% of the B2B buying decision is made before prospects even make contact with your organisation.
Before they call you.
Before they fill out an enquiry form.
Before they click your LiveChat button.
In some industries this figure is so much higher. Just look to Amazon's 1-Click buying or their mind-blowing push-button Prime service. This is and will absolutely obliterate the competition.
An example closer to home...
The other night I was Googling for someone to clean my car floor mats. Amongst the usual suspects was a cleaner that according to Google was open from 8am-11:30pm.
What time was I looking? Saturday night @ 10:47pm.
To add to th...
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