My skills range across the disciplines of creative strategy, communication design, and advertising art direction. I deliver results for clients and brand managers competing in various sectors, addressing their marketing concerns specifically. To ensure campaign effectiveness, I have focused my attention towards staying up-to-date on new forms of advertising media, data mining, and key insights, authenticity, persuasion, advertising鈥檚 effects on the senses (synaesthesia), and in particular, the role that visual stimuli play in the success of advertising messages. When developing integrated campaigns, I try to keep, at the core of my planning, the understanding of how consumers simultaneo...
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