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Rotterdam Area, Netherlands Netherlands

Senior Director at Interbrand

Advertising / Marketing / PR

At Unilever I experienced what branding and marketing are about. That's where I learned how to create value by building strong brands. I've experienced the profound power of customer insight and strategic planning. And I've learned on the job what it takes to merge two cultures by Integrating BestFoods NL into Unilever NL. Also I was one of the first marketeers to explore the 'new' marketing; CRM, an internet platform, a magazine, a community and activation via email marketing. At BrainJuicer I experienced what it takes to flourish in the service industry, establish a new office, generate new business, develop strong client relationships, build a strong team and step change operations b...