Personal Information
Organization / Workplace
London, United Kingdom United Kingdom
Occupation
Research Director
Industry
Advertising / Marketing / PR
About
Marketing research professional with 14 years of academic & industry experience in quantitative consumer research and analytical consulting. Currently Research Director in Quantitative Marketing at Ipsos MORI UK. Previously held positions as a lecturer in International Marketing Management & Marketing Strategy at Surrey Business School and as a Strategic Insights & Analytics Business Development Lead for CSEE & ME in IRI (SymphonyIRI). Former Lecturer in Quantitative Research Methods at King's College London, and in Marketing Communications at Aston Business School.
Domains of expertise: consumer & shopper behaviour in online & offline channels, predictive modelling, client engagement. ...
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