Social media Account Lead with 4+ years of professional brand experience. Experienced and actively involved in the entire social media business offering: Client pitches, client liaison, campaign planning & execution, social media strategy, content creation, page management, response handling, Online Reputation Management and more.
Current academic focus: PhD in Communications, with thesis title: 'Exploring the organisational positioning of professional social media within a modern marketing communications context.'
Completed MA Communications degree, with thesis on 'The strategic implementation of social media within a marketing communications context.'