Fabio Arangio presentations

Fabio Arangio

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Geometry, creativity, communication, emotions come together to form what we know as graphic design. This is the instinct and thought that is behind my work in the graphics and communication field. Born and raised in Florence, Italy, I began my career in 1998 in one of the area's most brillant advertising agencies, known for its innovative and unique style. From here I moved on to open my own design studio and has since had extensive experience working with a wide range of clients. Since 2007 I have been teaching graphic design, communication, creative thinking and self promotion in a design academy in Florence.

design advertising communication negative space grid systems positive space proportions company layout visual communication alignment values market position target space highest point of contrast visual grammar product corporate identity logo column grid eye-tracking hierarchical grid higherst point of contrast design leggibility font shapes space arrangement primitive shapes brainstorming semantic creative thinking innovation self.esteem name leggibility vectorial creativity creative letterhead reputation of a company business card image office vision good design marketing mission motivational communication advertisment memory the medias service social content advertising self-esteem body language order design principles modular grid