2014 EHF Club Management Seminar, Cologne: EHF Media Communications
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The document outlines the role and strategies of the European Handball Federation's Media and Communications department, including managing media at events, building relationships with journalists, and using various communication channels like social media to promote handball and tell the stories of the sport, players, and events. It also discusses the importance of engaging with media and fans to help grow interest in handball across Europe.
2014 EHF Club Management Seminar, Cologne: EHF Media Communications
- 1. Managing media and communications JJ Rowland Head of EHF Media and Communications
- 2. Expectations Our role 2 1 2 3 Why handball? Why the media is important? 4 Media strategy 03.06.2014 5 Communications strategy 6 Looking to the future
- 3. European Handball Federation 03.06.2014 3 Profile EHF Head of Media & Communications 2010 VELUX EHF FINAL4 Manager Sports Management/ European Studies Worked for EHF since 2002 Player, coach, official Member AIPS Handball Commission
- 6. 03.06.2014 6 Our changing role Our role1 EHF Corporate Communications One-way conversation Print publications Press releases Websites Event media management EHF Media and Communications Two-way conversation Engagement Social media Multiple channels Mobile
- 7. 03.06.2014 7 Our role Managing journalist network Media enquries/ official statements Managing media events Social media Community management Media management at major events Media information EHF Media & Communications1 Reporting/journalism Our role Our role1 Our role1 Our role1
- 8. 03.06.2014 8 EHF Media and Communications JJ Rowland Richard Turner Head of Media and Graphic Designer Communications Thomas Sch旦neich Chris OReilly National team competitions Social Media Vladislav Brind転叩k Club competitions Our role1
- 10. 03.06.2014 10 HANDBALL. THE MOST ELECTRIFYING TEAM SPORT EXPERIENCE IN EUROPE.
- 11. No 1THE MOST ELECTRIFYING TEAM SPORT EXPERIENCE IN EUROPE No 1THE MOST ELECTRIFYING TEAM SPORT EXPERIENCE IN EUROPE Positioning 1 Involve your community 2 Electrify people 3 Act as one 4 Tell a story 5 Act European, think global ValuesPrinciples 03.06.2014 EHF Brand Strategy Why handball?2 Why handball?2
- 12. 1203.06.2014
- 14. 03.06.2014 14 3 Why is the media important?
- 15. European Handball Federation 03.06.2014 15 FANS / PUBLIC communicating the sport through stories & reporting, building fan communities, direct communications for sponsors HANDBALL players, personalities & characters, events, sports performance, development & initiatives, success stories, emotions, behind the scenes, etc. COMMUNICATION & MEDIA Importance of media Media Importance3
- 18. European Handball Federation 03.06.2014 18 Our strategy Close co-operation Information & access Recognise importance of media Engage with media Network building Media information Media services Long-term investment Mediia Strategy 4 Personal contacts
- 19. 19 Media Management at EHF Events 03.06.2014 LOOKING FORWARD Mediia Strategy 4 Mediia Strategy 4 Mediia Strategy 4 Free WIFI Free catering Category 1 seats Professional media staff Large team of volunteers Media services
- 20. 20 Media Information 03.06.2014 LOOKING FORWARD Mediia Strategy 4 Mediia Strategy 4 Mediia Strategy 4
- 21. 21 News & quotes service 03.06.2014 LOOKING FORWARD Sabine Englert (FC Midtjylland) On how different mentalities influence playing handball: "In contrast to the other three teams, we are always playing as a team, while these teams have more individual strong players. "We are better in fighting to the end, never losing our hearts. We always believe in us as a team. Mediia Strategy 4
- 22. Press conferences - out! 03.06.2014 Mediia Strategy 4
- 23. Engaging media events in! 03.06.2014 Media Strategy 4
- 26. European Handball Federation 03.06.2014 26 Our strategy Brand project Values & principles Who are we? Finding our voice Electrifying people Engage with audiences Develop style of writing New forms of reporting Develop new channels Communications5 Storytelling
- 30. Finding our voice Communications6 Communications5
- 35. 35 Money cant buy experiences 03.06.2014 LOOKING FORWARDFan engagementCommunications5
- 36. 36 Where next? EHF Media & Communication s 1 New EHF online platform/digital strategy Mobile and Apps Radio - Podcasting - Instaradio - SoundCloud New forms of storytelling - Multi-media - Scrollytelling - Buzzword-style - Storify Communications5
- 37. 03.06.2014 37 6 Looking to the future
- 38. 38 Young Reporters Project 6 03.06.2014 Llooking to the future
- 39. 39 EHF Know-how Forum 6 03.06.2014 Looking to the future
- 40. 03.06.2014 40 Any questions? Email: rowland@eurohandball.com Twitter: @jjrowland