My job has to do with answering three questions for myself and my clients:
- Where are we?
- Where do we need to be?
- How do we get there?
Currently it is my responsibility to understand, advise and take action on the present and future situation of the established or traditional media and its intersection with what is called new media, since interaction is now possible by the media user and its critical to weigh accurately the leverage of our current assets in an increasingly interactive and cross-competitive market
Specialties: Mass attention and its implications over a wide array of topics: mass media measurements, advertising optimization, new business development, media marketing...
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