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Word of Mouth Just Got LOUDER

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Feefo
Feefo

Word of Mouth Just Got LOUDER 1. Word of Mouth (WOM) marketing is more powerful than ever, with 75% of consumers influenced by good reviews and 85% always checking reviews before purchases. 2. WOM creates fans and brand ambassadors, with 58% of consumers sharing positive experiences on social media. 3. Companies that respond quickly and easily to customer issues see 95% of unhappy customers return.

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Word of Mouth Just Got LOUDER Matt West, Chief Marketing Officer, Feefo Jellyfish Digital Journeys
Probably the best known unknown brand
WOM is more powerful than ever
Word of Mouth Just Got LOUDER
WOM is more powerful than ever 75% 85% 58% 95% of consumers are influenced by good reviews of UK consumers will ALWAYS check out online reviews before making a purchase of consumers share their positive experiences on social media (SDL) of unhappy customers would return if an issue was dealt with easily and quickly
Word of Mouth Just Got LOUDER
When I was 5 years old, my mother always told me that happiness was the key to life. When I went to school, they asked me what I wanted to be when I grew up. I wrote down ‘happy’. They told me I didn’t understand the assignment, and I told them they didn’t understand life. “ “ John Lennon
Word of Mouth Just Got LOUDER
Notonthehighstreet.com Still not on the highstreet but known on the highstreet
1.5mReviews OneReview every minute
Hit over ½ m reviews 5.7m passengers 3m unique pm
WOM also creates fans I now last longer than it takes to leave this feedback “ “ Oh my days, I aint seen this kinda quality since I shoplifted Gucci in Paris. Such fine leather and don’t get me started on the stitching cos it gave me a h****n “ “
Petdrugsonline.com 99% Feefo rating 31%Business growth versus 8% market growth
Roxy is happy too Brand ambassadors don’t always have to be humans
If you accept, as you must, that there is no such thing as the perfect marketing strategy, only the idea of it, the real purpose of striving for perfection becomes clear, to make people happy. “ “ Thomas Keller
Word of Mouth Just Got LOUDER

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Word of Mouth Just Got LOUDER

  • 1. Word of Mouth Just Got LOUDER Matt West, Chief Marketing Officer, Feefo Jellyfish Digital Journeys
  • 2. Probably the best known unknown brand
  • 3. WOM is more powerful than ever
  • 5. WOM is more powerful than ever 75% 85% 58% 95% of consumers are influenced by good reviews of UK consumers will ALWAYS check out online reviews before making a purchase of consumers share their positive experiences on social media (SDL) of unhappy customers would return if an issue was dealt with easily and quickly
  • 7. When I was 5 years old, my mother always told me that happiness was the key to life. When I went to school, they asked me what I wanted to be when I grew up. I wrote down ‘happy’. They told me I didn’t understand the assignment, and I told them they didn’t understand life. “ “ John Lennon
  • 9. Notonthehighstreet.com Still not on the highstreet but known on the highstreet
  • 11. Hit over ½ m reviews 5.7m passengers 3m unique pm
  • 12. WOM also creates fans I now last longer than it takes to leave this feedback “ “ Oh my days, I aint seen this kinda quality since I shoplifted Gucci in Paris. Such fine leather and don’t get me started on the stitching cos it gave me a h****n “ “
  • 14. Roxy is happy too Brand ambassadors don’t always have to be humans
  • 15. If you accept, as you must, that there is no such thing as the perfect marketing strategy, only the idea of it, the real purpose of striving for perfection becomes clear, to make people happy. “ “ Thomas Keller