Personal Information
Organization / Workplace
Rochester, New York Area United States
Occupation
Director, Strategy, Analytics, Planning and Operations
Industry
Advertising / Marketing / PR
About
• Pioneered customer analytics at Kodak to drive increased business performance. Specific analytics included Customer Profitability, Customer Acquisition and Attrition, Customer Churn Prediction, and Descriptive Metrics. Key enabler for earnings improvement of more than $150M.
• Drove annual strategy process for $2B company resulting in over $100M of growth in new digital business over 3 years at a rate of 30% per year.
• Developed participation strategy for Functional Printing, a key future growth area, gaining Board of Directors buy-in for company direction and future investment.
• Chaired Customer Relationship Management (CRM) team comprised of senior leaders in IT, Sales, Mar...
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