際際滷

際際滷Share a Scribd company logo

Introducing Suunto 3 Fitness - Markus Kemetter, Product Manager, Suunto

Firstbeat Technologies
Firstbeat Technologies

Touting a commitment creating a device that was beautifully robust and perfect for the healthy urban crowd, Suunto Product Manager Markus Kemetter offered attendees insight into thinking behind the new Suunto 3 Fitness. More than just an activity tracker, the Suunto 3 Fitness relies on the Firstbeat analytics engine to help wearers keep tabs on their aerobic fitness level, stress, recovery, and the restorative power of their sleep. The watch also features adaptive training programs that can guide anyone to improve their fitness level in a safe and sensible way.

1 of 29
Downloaded 15 times
Introducing Suunto 3 Fitness - Markus Kemetter, Product Manager, Suunto
SUUNTO 3 FITNESS Markus Kemetter
2004: SUUNTO t6
EXPERIENCE-SEEKING ATHLETE SPORTY MULTIACTIVE HEALTHY URBAN Committed and passionate, their life evolves around their sports. Seek for progress in races or extreme personal goals. Seek for new experiences and challenges, inspired by each other. They have always been active, sports is a part of their lifestyle. Versatile training brings a feeling of fulfillment. Seek for progress in personal goals, participate in events. Inspired by new experiences and challenges. Interested in holistic health and wellbeing. Striving to find time and motivation for active lifestyle. Being active is a way to energize and feel good about themselves
THE HEALTHY URBAN HEALTH is their number one driver for purchasing wearable technology, and most important motivator for doing sports. STRESS and being too busy is the main barrier preventing from exercising more. FUNCTIONALITY AND DURABILITY are main drivers to keep using wearables and not getting bored using them.
SUUNTO 3 FITNESS BEAUTIFULLY ROBUST ADAPTIVE TRAINING GUIDANCE ACTIVITY & SLEEP TRACKING
BEAUTIFULLY ROBUST
In design we relied on the key design elements of Suunto: Robustness, accuracy and reliability, like always. But with Suunto 3 Fitness, we wanted to look even further. We designed it to be smaller and lighter than any of our connected sports watches ever before. The watch is designed to fit all occasions of life: The minimalistic stainless steel bezel gives a durable but beautiful face to the watch, while the small sized, rounded case and soft strap makes it light and comfortable to wear everyday, everywhere. This is why we call Suunto 3 Fitness Beautifully Robust. BEAUTIFULLY ROBUST
Scandinavian, minimalistic appearance. Stainless steel bezel and pushers are polished to give the watch a hint of luxury Design is built on Suuntos key elements: Robustness, Accuracy & Reliability Shapes on the back are designed to be comfortable against the skin User changeable straps with no tools required Hard Glass-fiber reinforced composite case is tough, but is light and looks friendly Inner edge of the bezel is elevated above the lens for sctratch protection BEAUTIFULLY ROBUST
Introducing Suunto 3 Fitness - Markus Kemetter, Product Manager, Suunto
ADAPTIVE TRAINING GUIDANCE
DETERMINES YOUR FITNESS LEVEL CREATES A TRAINING PLAN FOR YOU GUIDES YOU THROUGH YOUR WORKOUT ADJUSTS YOUR PLAN
The Suunto 3 Fitness detects your fitness level and expresses it as a number equivalent to your maximum oxygen consumption (VO2Max). The VO2Max has previously been used mainly by endurance athletes but has now become more common way to measure how fit you are. FITNESS LEVEL
The Suunto 3 Fitness keeps your training plan up to date. The plan will adapt to you also on moments when you dont follow the plan. Your training plan will always be optimized for you. TRAINING PLAN THAT ADAPTS TO YOU
The Suunto 3 Fitness helps you stay in zone while exercising and guides you all the way through your planned session. REALTIME WORKOUT GUIDANCE
Introducing Suunto 3 Fitness - Markus Kemetter, Product Manager, Suunto
24/7 ACTIVITY TRACKING
Introducing Suunto 3 Fitness - Markus Kemetter, Product Manager, Suunto
Introducing Suunto 3 Fitness - Markus Kemetter, Product Manager, Suunto
Introducing Suunto 3 Fitness - Markus Kemetter, Product Manager, Suunto
Introducing Suunto 3 Fitness - Markus Kemetter, Product Manager, Suunto
Introducing Suunto 3 Fitness - Markus Kemetter, Product Manager, Suunto
SUUNTO 3 FITNESS FOR YOU
THE COLORS
SUUNTO 3 FITNESS IN SPORTS 70 SPORTS OUT OF THE BOX LIGHTWEIGHT 36g (1,27oz) WRIST BASED SPEED AND DISTANCE INTENSITY TARGETS AND HEARTRATE ZONES CONNECTED GPS WHEN PHONE IS NEARBY POOL SWIM DISTANCE
SUUNTO 3 FITNESS EVERY DAY MOBILE NOTIFICATIONS SELECTABLE WATCHFACES INCOMING CALLS NOTIFICATION HISTORY
SUUNTO APP THE MOBILE COMPANION LOG ALL YOUR WORKOUTS ACTIVITY, SLEEP AND FITNESS TRENDS SHARE YOUR WORKOUTS USE CONNECTED GPS
SUUNTO 3 FITNESS BARCLAYCARD bPAY SPECIAL EDITION GO FOR A RUN AND BUY A BOTTLE OF WATER WITHOUT HAVING TO CARRY YOUR WALLET WITH YOU WORKS IN PUBLIC TRANSPORTATION: BUS, TUBE, TRAM, DLR, LONDON OVERGROUND, TFL RAIL, EMIRATES AIR LINE, THAMES CLIPPERS RIVER BUS AND MOST NATIONAL RAIL SERVICES IN LONDON WORKS WITH ANY VISA OR MASTERCARD DEBIT OR CREDIT CARD, REGISTERED TO A UK ADDRESS PRICE AND AVAILABILITY WILL BE INFORMED LATER THIS SUMMER
Introducing Suunto 3 Fitness - Markus Kemetter, Product Manager, Suunto

More Related Content

Introducing Suunto 3 Fitness - Markus Kemetter, Product Manager, Suunto

  • 4. EXPERIENCE-SEEKING ATHLETE SPORTY MULTIACTIVE HEALTHY URBAN Committed and passionate, their life evolves around their sports. Seek for progress in races or extreme personal goals. Seek for new experiences and challenges, inspired by each other. They have always been active, sports is a part of their lifestyle. Versatile training brings a feeling of fulfillment. Seek for progress in personal goals, participate in events. Inspired by new experiences and challenges. Interested in holistic health and wellbeing. Striving to find time and motivation for active lifestyle. Being active is a way to energize and feel good about themselves
  • 5. THE HEALTHY URBAN HEALTH is their number one driver for purchasing wearable technology, and most important motivator for doing sports. STRESS and being too busy is the main barrier preventing from exercising more. FUNCTIONALITY AND DURABILITY are main drivers to keep using wearables and not getting bored using them.
  • 6. SUUNTO 3 FITNESS BEAUTIFULLY ROBUST ADAPTIVE TRAINING GUIDANCE ACTIVITY & SLEEP TRACKING
  • 8. In design we relied on the key design elements of Suunto: Robustness, accuracy and reliability, like always. But with Suunto 3 Fitness, we wanted to look even further. We designed it to be smaller and lighter than any of our connected sports watches ever before. The watch is designed to fit all occasions of life: The minimalistic stainless steel bezel gives a durable but beautiful face to the watch, while the small sized, rounded case and soft strap makes it light and comfortable to wear everyday, everywhere. This is why we call Suunto 3 Fitness Beautifully Robust. BEAUTIFULLY ROBUST
  • 9. Scandinavian, minimalistic appearance. Stainless steel bezel and pushers are polished to give the watch a hint of luxury Design is built on Suuntos key elements: Robustness, Accuracy & Reliability Shapes on the back are designed to be comfortable against the skin User changeable straps with no tools required Hard Glass-fiber reinforced composite case is tough, but is light and looks friendly Inner edge of the bezel is elevated above the lens for sctratch protection BEAUTIFULLY ROBUST
  • 12. DETERMINES YOUR FITNESS LEVEL CREATES A TRAINING PLAN FOR YOU GUIDES YOU THROUGH YOUR WORKOUT ADJUSTS YOUR PLAN
  • 13. The Suunto 3 Fitness detects your fitness level and expresses it as a number equivalent to your maximum oxygen consumption (VO2Max). The VO2Max has previously been used mainly by endurance athletes but has now become more common way to measure how fit you are. FITNESS LEVEL
  • 14. The Suunto 3 Fitness keeps your training plan up to date. The plan will adapt to you also on moments when you dont follow the plan. Your training plan will always be optimized for you. TRAINING PLAN THAT ADAPTS TO YOU
  • 15. The Suunto 3 Fitness helps you stay in zone while exercising and guides you all the way through your planned session. REALTIME WORKOUT GUIDANCE
  • 23. SUUNTO 3 FITNESS FOR YOU
  • 25. SUUNTO 3 FITNESS IN SPORTS 70 SPORTS OUT OF THE BOX LIGHTWEIGHT 36g (1,27oz) WRIST BASED SPEED AND DISTANCE INTENSITY TARGETS AND HEARTRATE ZONES CONNECTED GPS WHEN PHONE IS NEARBY POOL SWIM DISTANCE
  • 26. SUUNTO 3 FITNESS EVERY DAY MOBILE NOTIFICATIONS SELECTABLE WATCHFACES INCOMING CALLS NOTIFICATION HISTORY
  • 27. SUUNTO APP THE MOBILE COMPANION LOG ALL YOUR WORKOUTS ACTIVITY, SLEEP AND FITNESS TRENDS SHARE YOUR WORKOUTS USE CONNECTED GPS
  • 28. SUUNTO 3 FITNESS BARCLAYCARD bPAY SPECIAL EDITION GO FOR A RUN AND BUY A BOTTLE OF WATER WITHOUT HAVING TO CARRY YOUR WALLET WITH YOU WORKS IN PUBLIC TRANSPORTATION: BUS, TUBE, TRAM, DLR, LONDON OVERGROUND, TFL RAIL, EMIRATES AIR LINE, THAMES CLIPPERS RIVER BUS AND MOST NATIONAL RAIL SERVICES IN LONDON WORKS WITH ANY VISA OR MASTERCARD DEBIT OR CREDIT CARD, REGISTERED TO A UK ADDRESS PRICE AND AVAILABILITY WILL BE INFORMED LATER THIS SUMMER