PerLaRe is an association that aims to adapt rhetoric to the modern age. It focuses on the role of rhetoric in politics, business, and the web. The manifesto states that rhetoric helps people communicate and reason more effectively in a peaceful manner. It is an important teaching tool that merges instruction, engagement, and entertainment. Rhetoric itself is neutral - it depends on a person's ethics how they use it. Knowing rhetoric allows one to recognize and counter demagoguery and manipulation. While not all have a gift for public speaking, many can improve and all can learn. The rules of rhetoric are also important for effective communication on the web.
3. Three areas
PerLaRe focuses on three areas in which
rhetoric plays a key role, even if few people
realise it is present in:
politics
business
the web
5. Rhetoric is the use of words to persuade
people peacefully. It helps to not only talk
more efficiently, but also to reason better
and understand contexts, problems and
people.
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6. Rhetoric is a crucial teaching tool,
helping to merge docere (to teach),
movere (involve), and delectare (amuse).
Teaching is imperfect without these three
elements.
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7. Rhetoric is a techn辿 and is neither
positive or negative. A persons ethics
determines how he/ she uses it.
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8. Rhetoric is a vaccine. A person who
knows how to use rhetoric means he/she
is able to recognise and counter
demagogy and manipulation.
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9. Very few people are born with the gift of
oration; many can become good
speakers, and everyone can learn.
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10. The rules of rhetoric are crucial on the
web. Inventio is required to create
content, dispositio to organise it, elocutio
to make it more engaging, memoria to
arrange ones knowledge in digital form,
and actio to enhance communicative
performance.
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