Internship2015_Fifi(e1028008)
Download as DOCX, PDF0 likes1,065 views
Florence Wu interned at Lumila, a French LED lighting company, from March to May 2015. She helped in administration and communications. Lumila has 15 employees across R&D, production, sales, and administration. It provides industrial and architectural LED lighting solutions, including portable lights for railway maintenance. Lumila works with major French companies and aims to expand to Germany and Norway. Florence found the internship gave her confidence and independence abroad. She improved her French and observed workplace dynamics. Overall, it was a valuable learning experience.
Internship2015_Fifi(e1028008)
- 1. ITI Intern Report Student ID鐚E1028008 Name鐚FlorenceWu (Wu, Tzu-Hua) Intern Company鐚Lumila, France Intern Period鐚March30 May 22, 2015
- 2. Content Company Overview ................................................................................................................3 Information & Summary.....................................................................................................3 Organizational Structure of Company ................................................................................4 Products and Services .........................................................................................................4 Business Practices...............................................................................................................5 Trade Strategies...................................................................................................................5 Product Overview ...................................................................................................................6 Industrial .............................................................................................................................6 Pipeline ............................................................................................................................6 Portable Pipeline..............................................................................................................6 PEPC................................................................................................................................7 K2....................................................................................................................................7 Wa誰mea............................................................................................................................8 Building...............................................................................................................................8 Chantilly Tube .................................................................................................................8 Customized Service.............................................................................................................9 Bass Lighting Project ......................................................................................................9 Gush Concert ...................................................................................................................9 Situation Analysis.................................................................................................................10 Marketing Scale ................................................................................................................10 External Factors ................................................................................................................10 Competitions .....................................................................................................................11 Future Overview ...................................................................................................................12 New Products ....................................................................................................................12 Outlook for the Future.......................................................................................................12 Conclusion ........................................................................................................................12 Intern Experience ..............................................................................................................13 Suggestions .......................................................................................................................14
- 3. Company Overview Information & Summary In view of the increasing environmental awareness, growing demands for LED lighting has shown up. Therefore, Lumila founded in 2010, pays full attention to the niche market in the LED industry. In the first three years, the amount of sales doubled and in the near two years it maintains a stable growth. Situated in Paris, Aulnay sous bois, Lumila provides a LED solution for its clients in the industrial and the architectural field, as well as works on various customized projects. Their key product, a portable pipeline, has well improved the security of a working environment at night. Their patented products have been awarded several times as follows: 2013鐚The Sustainable Innovation Award by BPI France and the French Center of Innovation (for the product Pipeline, which was developed to the SNCF) 2014鐚The Sustainable Innovation Award by BPI France and the French Center of Innovation (for the product PEPC, which was designed for ERDF) Creator of the year by the Seine St Denis Chamber of Commerce for overall development of the company. PM up Program by Paris le-de-France (for company values and the development of the industrialization in the headquarters) Based on their expertise in LED lighting technology and years experience, Lumila has successfully developed a stable partnership with some of important companies in France. In the industrial sector, significant clients like SNCF, ERDF, SOGERMA and Orange. Followed by the architectural sector, Chantilly Castle, Vinci Group, SPIE as well. Finally, customized projects, including France TV, SECANTE, and museums.
- 4. The core value of Lumila is innovation. Having established a well reputation in the LED industry in France, Lumila now looks forward to expanding its market in some near European countries, including Norway and Germany. Organizational Structure of Company Lumila is a small and medium enterprises with about 15 employees. Being composed of four departments, including R&D, production installation (after saledepartment), sales and administrative department. Continuously innovating and creating value for its customers. Products and Services Lumila specializes in LED lighting solutions and designs products for industrial and construction uses. Using specific knowledge on LED lighting field, thus Lumila has greatly enhanced the workplace security. Industrial lighting includes shop floor lighting, railway lighting and road works lighting. Providing different models of LED tube, for example resistant (IK 08) and waterproof (IP 65), it can perfectly meet all the requirements of clients for use in parking, substation and maintenance works. Their portable pipeline is a remarkable innovation for Lumila. In consequence, many products have been applied greatly in the railway and maintenance working environment. Through years cooperation with key customers, Lumila has developed a significant knowledge on the industrial and construction field. Lumilas vision is to provide all lighting solutions so as to save the energy and improve the lighting in extreme conditions in industrial and maintenance working places. Cofounder- Administration Josselin Cofounder- Technical Stephane Accounts,RH and Logitics Katia /Isabelle Sales and Marketing Despina /Michel Production Installation and After sales Azard /Yann Zakaria /Cynrhia Engineering and R&D Antoine /Fran巽ois Micolas /Mickael Serge
- 5. Business Practices In Lumila, everyone cooperates with each other for the benefit of the whole enterprise. The core business practice in Lumila operates as a family, connected closely with each other in every days duties. As an efficient team, they communicate directly and promptly. Complete all the project and mission and fulfill the best output. Trade Strategies As one of B2B companies, Lumila concentrate on establishing a good relationship with the key clients in France. Providing products with high quality and customized installations, Lumila has successfully built up customer loyalty and raised reputation in LED lighting industry.
- 6. Product Overview Lumila is specialized in LED solutions for the industrial lighting, architectural lighting and customer project when demand. Throughout years experience in research, Lumila developed a range of LED products for road works, ballasting works, maintenance works, inspections, shop floors, tooling and electrical stations. Industrial Pipeline The Pipeline速 is a LED lighting tube with magnets, providing different choices in input voltage, length, luminous flux, beam angle, color and temperature etc. This Pipeline is made to meet the demand of interior and exterior applications in some extreme working conditions. Consequently, it has been widely used in aviation, railway, construction and transportation industries, especially for underground maintenance by ERDF, ballasting works by SNCF etc. Advantages of Pipeline include shock resistant (IK08), waterproof (IP65) and lifespan (L70), which is up to 35,000 hours. Basically, three types of models can be seen in Pipeline series. They are Pipeline 17, Pipeline 20 and Pipeline HP (High Power), which can all be adaptable with the above specifications provide the best LED lighting solution to the clients. Portable Pipeline Portable Pipeline速 is Lumilas patented lighting system, composed of a linear LED tube and battery units which can last up to 10 hours depending on use. Increasing the mobility when working at night, Portable Pipeline is especially used in railway, as well as underground work. It contain the same qualities as the Pipeline, shock resistant (IK08) and waterproof (IP65). The difference between black and yellow Portable Pipeline is mainly the charging time. Yellow model improve the time from 4h30 to 2h30.
- 7. PEPC The PEPC (Pipeline Collective Protection Equipment) is conceived to meet the need of a complete security signaling system for ERDF. Composed of a high power tube and an amber tube, it can provide powerful lighting and emit lighting and sound signals at the same time. In general, the PEPC is used in maintenance works and all types of applications that need signaling for the workers as well as for passers-by. K2 As a high power projector, the K2 give a sufficient luminous efficiency up to 10 meters for indoor and outdoor applications. Thus, the K2 is typically used for warehouses, shop floors, and monument facade lighting. It is adjustable and configurable in mono/bi color or RGB, with or without a lens.
- 8. Wa誰mea As a high rendering index lighting, Wa誰mea is a LED lighting tube with a mounting system which can be adjustable easily according to the length of a tube. Similar to the above products, the qualities include shock resistant (IK08) and waterproof (IP65). Ideal solution for the industrial sectors, Wa誰mea is also generally used in aviation, railway, construction and transportation industries. Building Chantilly Tube Equipped with a continuous line connection system, the Chantilly Tube is designed for large-scale lighting, for instance in monument lighting (interior and exterior). Besides, Chantilly is equipped with a system permitting the connection of the tubes in a continuous line (waterproof connectors). Therefore, it ensures uniform lumination all along the desired surface.
- 9. Customized Service In addition to the key products, Lumila involve in various projects. Its expert team fulfill the demands of clients from scratch. Not only designing but also manufacturing the final products. From development to manufacturing, Lumila satisfy every high-standard customer. Bass Lighting Project Joined Guitare Garage lighting project, Lumila combined a guitar with LED lighting, which can change colors and patterns along with the music. Gush Concert Participation in a project with Martin Rossi and Christophe Vermand of Collectif Or Normes, Lumila created a wonderful lighting decoration for the Gush concert.
- 10. SituationAnalysis Marketing Scale As this figure shows, LED market penetration between 2010 and 2020. In 2015, we can predict that the LED marketing scale will keep increasing steadily. This marketing is considerably huge, according to a report of European LED Quality Charter 2011, At an estimated market size of around 73 billion US dollars, general lighting was the largest segment in 2011. The general lighting market is expected to exceed 100 billion US dollars by 2020, while the automotive lighting market is expected to rake in revenues of just under 25 billion US dollars in 2020, thus accounting for almost 20 percent of total market revenue. The values have been converted from euros to US dollars at a rate of 1 EUR = 1.323 US dollars (correct as of December 31, 2012). External Factors The euros decline has raised the price of imports. Devaluation of a currency means the more money will be pied. Furthermore, according to the governmental regulation, when selling the final product in European Union, it could not be added any tax (HT: tax free, exclusive of VAT), which means without the tax we pied for some components. The only way to solve this issue would be applying for a document, d辿claration d'echange de biens, so that a company can get its compensation after. On the other hand, as we can see in the figure below, the rate tendency of the exchange rate of Euro to New Taiwan Dollars has declined gradually since 2015, which means Lumila has to spend more money in importing some products from Taiwan.
- 11. Competitions LED lighting is still a future trend, for consuming less energy than traditional incandescent bulbs but perform better than ever. Many new companies entered this profitable market, however, not many of them could last more than three years. Generally speaking, there are already numerous international key players, for instance, GE Lighting, Osram, Philips, General Electric and Siemens. However, all these giant company are not the competitor to Lumila, because Lumilla is focus on a niche market, where has the biggest benefit and not so many competitors yet. As a B2B company, Lumila import different components mainly from Taiwan, and then their powerful team assemble them into a high-end product for the customers. Consequently, there are few competitors for Lumila. They are small but strong, knowing who are their aim and continue in designing and researching for a better LED lighting solution for every client.
- 12. Future Overview New Products Beside the existing products, Lumila proposes a robust backpack for their product, a portable pipeline. This is a project cooperating with SNCF, fabricating a backpack to put 4 sets of lamps inside. This way, the workers can work long time and use the lamps much more easily at night. The pictures following are the first version of design, and we are now contacting a German company, Ergon, for redesigning a model of backpack, BC3. Outlook for the Future Lumila has already built its reputation in France and also started its business in Germany with Deutsche Bahn, a German railway company. In the previous years, Lumila maintain a good relationship with two organizations, they are CCFA (Chambre de commerce francaise Allemagne) and CCFN (Chambre de Commerce France-Norvefienne). With their help, Lumila can be known by more local companies, thus seeking for the opportunities in the near future. Conclusion If you want to go fast, go alone. If you want to go far, go together. A small company can always create miracles with the right people. As an assistant in administration and communication, I discovered some delicate interactions between people. Not only the two founders have different ways of leadership, but also can be seen the four different departments. Generally speaking, we can see the methods of communications changes between different types of people. There are nothing good or bad of that, only if it is balanced. I truly believe this small company can make its own way and expand to more European countries.
- 13. Experience Sharing Intern Experience Intern is an opportunity for us to use what we have learnt at ITI. However, we cannot guarantee what kinds of intern experiences that we could have. Even though I chose to go to France instead of being arranged by the school, I am still wondering would it be different if I just followed like others. Indeed, it could turn out to be a totally different story. Nevertheless, experience itself cannot be compared. We should define the meaning of our intern experience ourselves. For me, having internship in France is the best choice ever. I build up my confidence again, where I lost long time ago. Being alone in a new environment has taught me how to be more independent. I can finally not being compared with peer, because I feel that I am unique in France. The fact is I am the only person who speak Chinese in Lumila. I understand a little bit French so that we can get into my colleagues much more easily. Besides, having visited France twice makes me can focusing on work instead of planning traveling all the time. For me, my internship is like a journey, a journey of finding myself. I put myself in an unfamiliar environment and try to practice my French every day either listening or speaking. Also, I observed how do people here working. I believe atmosphere is important when working and what you work with every day really matters. The most unbelievable thing for me is that everybody has to greet each other with a kiss on the face (faire bises) or shake hands before getting to work. I understand clearly that my mission is to help this small company become better, even just a little bit, that would be amazing. Once I made the decision, I followed my heart and I sacrificed my time to do every little thing with my whole heart. Nevertheless, I am not always satisfied what I have done. My langue and the ability to express restrain my performance. Perhaps there are something that we could not change so easily. Everything takes time and practice, but I always believe I am a lucky girl. The colleagues are so nice to me, and the most wonderful thing is working with my supervisor. Polite, hard-working, and always kind to everyone. She is the one I want to be in the near future. Get busy living, or get busy dying. To be honest, my intern is not always interesting. I often discover that I am lost because I have no idea who I am and why I am here. At the end, I know the biggest problem of me is I dont have a courage of keeping asking question. I give up easily sometimes. If I do nothing but waiting, the only thing happen is I am getting older and older. Then, why not just leave? Human is a strange creature, we could not tolerant the feelings of failure once and once again. So I tried self-learning, thus I knew I improve and I am better than yesterday. I may not be able to help all my collogues in Lumila, but I smile and greet everybody warmly. I cheer them up so that we make Lumila become better and better every day. To conclude, merci beaucoup for everyone who have spent the time with me. You are all become an unforgetable moment in the life forever.
- 14. Suggestions I really appreciate the ITI offering me the liberty to organize my internship in Paris, France. The process of preparing is easier than I thought. However, I know exactly the cost behind of freedom, which means I have to take the whole responsibility for myself. From contacting the company to organize the transportation and homestay, they are just the beginning of challenges. Nevertheless, I have to thanks many help and support from my friends and family, so that I could finally walk to the end of my internship. Perhaps in the near future, there would be more and more ITI students choose to do the same thing as me. On the other hand, ITI can invite some alumnus from relating fields or countries to give them advice. I believe it can really make the intern experience special and priceless.