Gamified overviewv1.1
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This document introduces Gamified, a new customer engagement module with gamification, retention and activation features. It consists of three products - G+Play captures customers initial interest through virtual rewards; i-Cardz builds retention through collecting virtual trading cards and challenges; and Con*X activates customer communities through social matching and competitive/collaborative gameplay. Together these provide a complete solution from initial capture to activated customer communities.
Gamified overviewv1.1
- 1. Gamified: a Next Generation Customer Engagement Engine Introduction Gamified is a new breed technology module geared to add untouchable value in gamification, retention, and customer activation features to the MobiCore Platform. Points and badges by themselves are not the answer to online engagement. Many real-‐world examples are emerging of online audiences experiencing badging and points fatigue resulting in damage to brands. We see these points and badges like high-‐sugar, zero-‐nutrition treats. The dynamic and scalable Picnic™ platform provides developers a way to cross the 'loyalty chasm' and move beyond simple interactions by creating communities that are more involved, committed, and loyal. Picnic™ is an insurance policy against loyalty backlash, providing a framework to not just capture an audience, but retain them and ultimately create greater monetization opportunities. Pack your picnic basket with our G+Play™, i-‐Cardz™ and Con*X products to create a satisfying, fulfilling and enjoyable online experience.
- 3. Capture G+Play G+Play™ provides an element of surprise and initial excitement to capture customers' interest by rewarding user actions. G+Play™ gives you the first wave of customer motivation and engagement as well as a means of collecting very valuable analytics about what people like and find most interesting. G+Play™ features include: • Full-‐Featured Virtual Item Economy • Item Scarcity Models & Scheduling • Discreet Item Pools & Meta Tagging • Item Gifting • Facebook/Twitter Updating For a healthy, well-‐balanced capture & retention strategy, G+Play™ is like a small but important taste of the bigger meal that's yet to come. A fully integrated online engagement strategy will also include i-‐Cardz™ and Con*X products.
- 4. Retention i-‐Cardz Our i-‐Cardz™ are a special category of virtual rewards that deliver an unprecedented range of retention and engagement design possibilities, building a sense of challenge and creating feelings of creativity, joy, and pride. More than a badge, i-‐Cardz™ are like branded virtual trading cards that users can find, collect, and arrange into meaningful sets. In addition, i-‐Cardz can be used to create challenges, battles, quests, contests, or even a marketplace to let your audience buy, sell, or trade -‐ all while building your brand. Features of i-‐Cardz™ include: • Collection & Game Boards • Item Compatibility Matching • Fully-‐Integrated Mini Games & Activities • Point/Scoring System • Custom Levels & Achievements • Active Leaderboards
- 5. Activation Con*X Con*X™ truly activates online customer communities through its recommendation and social matchmaking system, instilling feelings of collaboration, competition, affection, and contentment. By enabling people to connect with others who think, feel and like the same things, Con*X creates loyal communities and builds brand value. With Con*X,
- 6. companies can tailor specific marketing campaigns and messages that are much more customized, on-‐target, and effective. Best of all, a fully activated customer community can even be directly monetized through tried-‐and-‐ tested gameplay principles drawn from highly successful free-‐to-‐play online gaming models. Features of Con*X™ include: • Interest-‐based User Matchmaking • Competitive & Collaborative Gameplay Templates • Friends Lists and Messaging • Full Facebook integration ______________________________________________