Licensed in Advertising & PR, passionate about communication, marketing and new media. With a deep understanding of all lines (BTL, ATL, online), a wide professional experience in both agency and clients side, and a goal-oriented, ever-learning set of mind.
I believe
in the Dharma and the Karma of people & brands. In the social and cultural identity of companies. And in their ability to create contents for their followers and value for people. I believe in John Grant's 束Beautiful Coincidence損, in doing rather than saying, and in the One Line communication theory that defines a new media scenario and a new way to engage with costumers.
I envision
communication as a sort of energy...