Test princi mkting
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This document contains a test on principles of marketing with 12 multiple choice questions. The test covers key marketing concepts such as the 5 basic concepts in marketing, customer relationship management, 5 types of marketing, microenvironment factors, macroenvironment factors, 5 types of publics, 4 major factors influencing consumer behavior, 4 types of buying decision behaviors, the 5 stages of the buying decision process, a model of consumer behavior, defining the marketing environment, and different types of advertisements. The document provides a high-level overview of essential marketing topics through a series of multiple choice test questions.
Test princi mkting
- 1. TEST PRINCIPLES OF MARKETING 1. List out the 5 basic concepts in Marketing 2.5marks 2. Explain the meaning Customer Relationship Management 2.5marks 3. Give 5 Types of marketing 2.5marks 4. List out Microenvironment 3marks 5. List out Macro Environment 3marks 6. There are 7 Types of Public, list out only 5 Types 2.5marks 7. What are the 4 major factors that influence consumer behavior 2marks 8. What are the 4 types of Buying decision behavior 2marks 9. Explain the 5 stages in Buying decision process 2.5marks 10. Draw the Model of Consumer behavior 2.5marks 11. Define Marketing Environment 2.5marks 12. Give different types of Advertisement 2.5marks